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3 rules for ingenious holiday (content) marketing

The holidays are coming (try not to sing that in the coco-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier...

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How to win over impatient readers

In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits at around eight seconds – less...

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Content marketing on a shoestring budget

If there’s one thing you’ll take away from this blog, it’s the realisation that big bucks don’t always get you big results. A company may think that by throwing lots...

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How to be a thought leader (at the same time as everyone else)

Thought leadership isn’t something you get, it’s something you earn. It’s about being known for your clever thoughts, rather than just being known. When you’re a thought leader, you have...

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Making video (and other new formats) work for your brand

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we...

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Content planning in 2016 – what were the most surprising stats?

2016 was a big year for content. Across the UK (and the rest of the world) firms generated a wave of activity online, from social media to paid distribution. When...

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Why your business needs a content calendar

Creating effective and powerful content (online material) – is a key part of doing business today. Consumers and other businesses alike expect you to have a current, informative and professional...

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