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Ad of the month: Airbnb – Mankind

Airbnb is no ordinary accommodation booking site, which is one of the reasons why it was recently valued at an extraordinary $25 billion plus. The firm is one other red-hot...

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Let’s be frank: what you can gain from honest copywriting

Honest advertising It’s fair to say that advertising has a bit of a reputation for exaggeration. Well, maybe a bit more than a bit. Which is why we have the Advertising...

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Wake up and see the copy – Sweden Democrats

You’d normally expect adverts or campaign posters to go through a rigorous proofing and checking process before they are printed and put up around a train station. Sadly this does...

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Wake up and see the copy

With summer finally here it’s the time of year when beer gardens start filling up and the Pimm’s is in full flow throughout the afternoon. But if there’s one thing...

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