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The thrilling highs and chilling lows of piggyback content

Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their...

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The art of the interview – 7 hints and hacks for getting to the nub

Interviews can strike dread in the hearts of people, whether you’re an interviewer trying to glean some interesting titbits or an interviewee with a compelling story to tell. But they...

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Job specification: Copywriter

  The company Stratton Craig provides brilliant written communications, and we’ve been helping clients in all sectors to develop verbal identities, increase brand awareness, communicate with customers and become thought leaders since...

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3 rules for ingenious holiday (content) marketing

The holidays are coming (try not to sing that in the coco-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier...

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How to win over impatient readers

In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits at around eight seconds – less...

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Content marketing on a shoestring budget

If there’s one thing you’ll take away from this blog, it’s the realisation that big bucks don’t always get you big results. A company may think that by throwing lots...

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Beyond the balance sheet – Regulatory changes are pushing the boundaries of corporate reporting

The corporate reporting landscape is changing. As investors and other stakeholders demand more relevant disclosure in corporate reports, new legislation, frameworks and guidelines are pushing organisations towards broader definitions and...

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Missing your target audience – Cautionary tales from ad land

Shoot for the moon, or just pretend that’s what you were aiming for… When it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental...

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The devil is in the detail – Why accuracy counts

When a small mistake has big consequences… Imagine your dream job had become available at the company you had longed to work for. You submitted an application full of relevant experience...

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Social media and finance brands – Moving past a marriage of convenience?

The financial services industry has never been known for leading the way in cutting edge marketing. And there are a number of good reasons for this: legislation, regulation, privacy concerns...

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