He describes his role as ‘to work with brands to find their compelling truths and then amplify these assets in the most unique and engaging ways to elicit the greatest advantage’.
In 2000 he was key to the development of the internal agency at Nationwide Building Society, creating TTL campaigns across all media, most notably writing the ‘Takeaway Remortgage Bag’ campaign, increasing Nationwide’s remortgage business by 300%.
As a freelance writer he has worked for agencies in London, Oxford and across the South West. From 2004 to 2006 he worked at Proctor & Stevenson in Bristol as Associate Creative Director. There he devised Brand and Communication Strategies and worked on Brand Development projects and global campaigns for clients including, amongst others, Dell, Samsung, BMW and MINI financial services.
He is an Association Member of Oxfam’s Council and Executive Director of worldwidedj.com. He loves photography, wine and biscuits. Not necessarily together.
Recent Stratton Craig projects include:
- Developing Eurotunnel concepts
- BAA ads
- Interlink video scripts
- WHSmith product copy and name generation
- Creative consultancy work with Oxfam
- BMW dealership communications
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