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Once established, your tone of voice will empower your business to speak from the same place, using the language and subtle nuances that turn customers into champions.
In fact, your verbal identity can ripple across every area of your written communications. Verbal identity encompasses every use and aspect of language, including tone of voice, consistency of messaging and brand personality – and it’s something else we can help you to get right.
Once we’ve determined your tone of voice, we’ll create a set of guidelines and principles for your teams and external suppliers to follow.
And we’ll oversee the application and roll-out to key stakeholders and customers, using a hand-picked team of copywriters. In short, Stratton Craig will allow you to find yourself again and help you tell the world.