Brands are already starting to fall by the wayside in 2012 – we’ve seen highstreet veterans like Peacocks... Read post
Defining your tone of voice will take you back to basics with your brand communications.
What makes your brand tick? What does it stand for? What doesn’t it stand for? It’s a fun and enlightening journey.
Once established, your tone of voice will empower your business to speak from the same place, using the language and subtle nuances that turn customers into ambassadors.
In fact, your whole verbal identity can have incredibly powerful repercussions across every area of your written communications. Verbal identity encompasses every use and aspect of language, including tone of voice, consistency of messaging and brand personality – and it’s something else we do very well.
During our three-stage collaborative process, we’ll determine your tone of voice and create guidelines and overriding principles for your teams and external suppliers to follow.
Firstly, we’ll develop and fireproof your tone of voice. Then we’ll create intuitive guiding principles for your teams. Lastly, we’ll oversee the critical phase of implementation and roll-out to key stakeholders and customers, using a hand-picked team of copywriters who can continue the good work in the future.