Know what your audience wants to read when they visit your website. Give them that, plus something unexpected.
Your website home page is a shop window for your brand. It can easily be overlooked, but also has the potential to capture the imagination of browsers-by and encourage them to come in and find out more.
Great website copy should be unique, relevant and fresh – there are millions of websites out there and making yours the first stop isn’t easy. Firstly there’s the technical challenge of being found on Google etc, but that’s only half the battle.
Once users find you, if they don’t quickly see what they have been searching for, they’ll simply head elsewhere.
We’ve written web copy for international organisations including British Airways, HSBC and Bahari Group. With every project our copywriters ensure digital copy immediately engages, retains attention and ultimately calls the reader to action.