Used wisely, content can do great things. It can:
- get more people to notice your brand, product or service;
- show different people what you’ve got to offer;
- build relationships with your potential customers and loyalty with your existing ones;
- attract more people to your website by giving Google fresh, relevant content to crawl and in turn, improving where you rank for key search terms;
- encourage conversation about your brand, product or service – and, most importantly, action;
- demonstrate your knowledge and expertise in key areas; and
- create a place for people to gather information/learn etc.
Notice a thread running through these benefits? People. With your target audience placed firmly at the core of your marketing and advertising activity, you can’t go wrong with the right content, in the right place, at the right time.