Brands are already starting to fall by the wayside in 2012 – we’ve seen highstreet veterans like Peacocks... Read post
Implementation is key – creating written communications that inspire, steer and engage people. But before that, we work with clients to help them identify what their brand is all about: we look at the words that best convey a brand’s essence, and the key messages a brand must communicate. To do this, we use a tried and tested three-stage process.
Insight
It all starts with defining and road-testing your brand’s tone of voice. We’ll undertake a brand communications audit, interview key decision makers and stakeholders and get a deep understanding of your brand, where it is now and where you want it to be.
Development
We’ll then develop guiding principles for brand communications teams to follow, getting stakeholders to firmly embrace your tone of voice through written communications training and employee engagement.
Implementation
And of course, we’ll provide a hand-picked team of professional copywriters to make sure your written communications reach the people who matter most.