Working closely with the design agency Acuity, we have developed copy for Citroën sales brochures, from ultra-economical city cars to ingenious people carriers and sporty hatchbacks.
Writing about a diverse and constantly evolving range of cars means tuning and shaping copy that speak to a diverse and constantly evolving audience. At the same time, it’s vital to maintaining an overall consistency that reflects this legendary and perpetually surprising company.
We also provided copy for the Citroën website ‘different is everything’ which is a fascinating interactive journey through Citroën’s ground breaking story, from 1919 to the future.