Lastminute.com wanted to rewrite thousands of travel pages on their website. The challenge was to find writers who could produce high-quality, high-volume content using their unique tone of voice. They chose us. So we put together an academy of writers, proof-readers and project managers – which meant three pairs of eyes on each piece of work. We drew on our extensive travel writing experience to help lastminute.com refresh their website with engaging content that boosts SEO without losing the consistent brand language.