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Top 10 tips for triumphant Tweeting

It’s not easy getting an accurate flavour of you, your brand, your services, your passions, your ethics and your ideal connections across in 140 characters – even seasoned copywriters can find this a challenge on Twitter.

There are so many considerations to bear in mind, making Twitter both a joy and a potential disaster zone for the ill-prepared.

Here are our top 10 tips for Tweeting triumphs:

1. Don’t sell anything: it’s not a direct marketing platform, it’s social. Promote for audience benefit, yes, but do it with integrity.

2. Be authentic: it’s a true test of your confidence with content if you can be authentic in 140 characters. Be patient.

3. Get engaged: Twitter is not a broadcast marketing medium, remember the two-way conversations really, really count.

4. Observe and follow: if you see content you like, are inspired by, or want to follow, do so. A great way to learn – and free.

5. Content remains King: you’ll gain attention, engagement and re-tweets based solely on one factor – fantastic content.

6. Be challenging: if you see content you disagree with, challenge it. Spark debate and conversation, get involved.

7. Compliment competitors: make sure you monitor and re-tweet content from your competitors. Your audience will value it.

8. Be true to yourself: make sure your content is consistent with you, your ethics, your brand and the way you do business.

9. Forget random – get strategic: establish a content strategy and stick to it. Auto-publish if you must, but value your content.

10. Be grateful: if your content gets noticed and re-tweeted show your appreciation to your audience, every time.

Simple tips, strong strategies, stunning content. Twitter can be fast and frenetic but also fun.

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