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Connecting with credibility – The right way to lighten your tone of voice

Since the global financial crisis in 2008, we’ve observed a marked change in how financial brands communicate with their retail audience. Almost all leading banks and insurance companies have answered...

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Why banks are losing face

When was the last time you popped into the bank? Unless your auntie has given you a tenner cheque for Christmas or you’ve lost your card reader, then it was...

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Educating the next generation: how writing to inspire can feel like an uphill struggle

Education copywriting is a challenge. Whether you’re writing a textbook, assessment criteria, or a university prospectus, you have to ensure you are writing clear, engaging copy, and not alienating your...

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Why modern companies must rise to the challenge of writing for digital channels – or

According to recent figures, almost half of the global population now has access to the internet. With more and more people living virtual lives, the potential for reaching and transacting...

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