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What can the Samsung ostrich teach us about storytelling?

Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...

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Marrying design and words for impact

We’ve all heard the adage “a picture paints a thousand words”.  But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...

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9 ways storytelling can win you new business

‘Storytelling is joke telling’ says Pixar’s Andrew Stanton. While there is great truth in this statement, it might not translate for every business. What Stanton does show us, however, is that...

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The one where we found the best storytellers

Who’s making us laugh? Who’s making us cry? Who’s making us do stuff? Stratton Craig investigates the best storytelling brands who’ve got us gripped on the first page: their advert. The...

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Storytelling in advertising – a story of success

With the countdown to World Book Day on Thursday 2nd March well underway, I’ve decided to focus on how a well-known brand has successfully made storytelling a major part of...

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How to go from content owner to storyteller

‘People don’t buy products; they buy the personalities and meanings associated with the story of those products.’ – Thomson Dawson, Four Methods of Strategic Brand Building. Storytelling is one of the...

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Which one are you: content owner, thought leader or storyteller?

There are three types, or stages, of digital content strategy: content owner, thought leader and storyteller. Depending on your business and your brand, you will adopt one or more of...

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