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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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Storytelling in advertising – a story of success

With the countdown to World Book Day on Thursday 2nd March well underway, I’ve decided to focus on how a well-known brand has successfully made storytelling a major part of...

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Why modern companies must rise to the challenge of writing for digital channels – or

According to recent figures, almost half of the global population now has access to the internet. With more and more people living virtual lives, the potential for reaching and transacting...

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