/

What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

Categories

Archives

Connecting with credibility – The right way to lighten your tone of voice

Since the global financial crisis in 2008, we’ve observed a marked change in how financial brands communicate with their retail audience. Almost all leading banks and insurance companies have answered...

Read full post

Storytelling in advertising – a story of success

With the countdown to World Book Day on Thursday 2nd March well underway, I’ve decided to focus on how a well-known brand has successfully made storytelling a major part of...

Read full post

Why modern companies must rise to the challenge of writing for digital channels – or

According to recent figures, almost half of the global population now has access to the internet. With more and more people living virtual lives, the potential for reaching and transacting...

Read full post
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Why not subscribe to our newsletter?
ErrorHere