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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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Marrying design and words for impact

We’ve all heard the adage “a picture paints a thousand words”.  But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...

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Exploiting extra website traffic at Christmas

The Christmas season is fundamental for retailers of practically every kind, because it represents such a huge source of income - it keeps some businesses afloat for the other 11-or-so...

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Why modern companies must rise to the challenge of writing for digital channels – or

According to recent figures, almost half of the global population now has access to the internet. With more and more people living virtual lives, the potential for reaching and transacting...

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