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The Stratton Craig social media jargon buster: Part Four (J to L)

We’ve already reached the fourth blog post in our ‘social media jargon’ series – this week’s instalment covers some of the more tricky words from J through to L.

Use the following links to see previous posts in the series:

Part One (A-C)
Part Two (D-F)

Part Three (G-I)

Jabbering: Quite simply, talking too much. This applies just as much online as it does in the real world: if you bombard your readers with constant updates, they’ll eventually stop following. Timing is just as important as the content itself, and the ‘right’ time to post something varies depending on which social media site you’re using.

Joining up: A method of connecting the content that you share on different social media platforms. Links, tags and news feeds can be brought together in one place, allowing readers who might not be signed up to multiple accounts to see what they’re missing.

Killer content: The best, most effective posts. Having swiftly replaced ‘cool’ as the word of the hour, being ‘killer’ (in the context of ‘killer content’) is the new way to reach your audience. Posts and updates classed as ‘killer’ are more likely to be read, liked, commented on and shared.

Klout: Your rating (and by extension, your reputation and impact) online as measured by website Klout. By signing in with your Twitter or Facebook account, you can see your Klout score (out of 100, with higher scores meaning more influence) and look at ways to improve it.

Lifecasting: A continual broadcast of daily life events through social media, whether that’s by streaming video in real time, on-the-stop blog updates, or other regular content. Lifecasting is often done with head- or hat-mounted cameras, giving viewers a near 24-hour experience from a first person perspective.

Linear conferencing: A form of discussion in which comments can only be added at the end. In theory, this ensures that users have to read the entire topic so far before commenting. In practice, not everyone will have the stamina to read all the way to the end.

Linkbait: Content made to be linked. Articles and updates classed as ‘linkbait’ are designed to catch the reader’s attention one way or another – through relevance, added value, interest, or even giving them a shock. Linkbait is there to be shared, and as more people share your content, so your reputation will grow.

Listening: Taking an interest in what other people are saying, especially as a brand. Whether they’re commenting positively or negatively, customers expect a far quicker response online. Looking out for mentions of your company, brand or product on social media – and then reacting accordingly – is a great way to build brand loyalty and reputation.

Lurker: Internet users who tend not to interact with any of the content they see. Lurkers will register for message boards but never post, read all of your updates without liking or commenting on a single one, and are unlikely to share anything with their friends.

By the next post, we’ll have reached the halfway point in the alphabet, and will cover M, N and O. Make sure to check back to see which words make the cut! We’re open to suggestions for the next post, or for any remaining letter in the series – contact us or tweet @strattoncraig to give us your suggestions. 

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