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Repetitive Redundancies

Our attention was recently drawn to this article: , which, while making us laugh, also reminded us of something we see and hear all the time. Repetitive redundancies do exactly what they say on the tin; use two words that inherently imply the same thing.

For example, have you received a free gift recently? Or perhaps made an advance reservation so that you can have a roof over your head next weekend? Adding unnecessary words to speech or writing means your audience has to search harder for your message. So engage with them quickly by getting straight to the point. Pack every sentence with information and meaning and avoid wordy clichés. Here are a few more examples to look out for:

– end result
– whispering softly
– planning for the future
– and so on and so forth
– mix together
– blue in colour

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