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Nivea for Men looks to Stratton Craig for inspiration

Stratton Craig has helped crack a creative conundrum with packaging copy for Nivea for Men gift packs.

Design Activity has developed artwork for a range of Nivea for Men gift packs, with a consistent design theme across all products, using witty front of pack copy that ties in with a Nivea ad campaign.

But research has shown that Nivea for Men’s back of pack copy needed to be more engaging – this is the part that is more likely to be read by the recipient, for example on Christmas Day, and is the opportunity to connect the brand with a potential new user.

Design Activity asked Stratton Craig to develop copy for the back of six gift packs that would strike a chord with the recipient. Stratton Craig developed three options for each pack, to explore possible creative routes, in line with the format of a key headline relating to an illustration, followed by descriptive copy.

Turning around the project in just one day, Stratton Craig’s copy received outstanding feedback from the client – and the first draft was accepted and implemented with no changes.

Stratton Craig writers have considerable experience in packaging copy, having worked on projects for ASDA, Clipper, Coca Cola and Dorset Cereals.

To find out how good copy from Stratton Craig could take your business forward, contact Harriette Hobbs on 0117 9371 383 or harriette@strattoncraig.co.uk.

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