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KISS this Valentine's Day

My mistress’ eyes are nothing like the sun
Coral is far more red than her lips’ red,
If snow be white, why then her breasts are dun,
If hairs be wires, black wires grow upon her head.

…Not a conventional attempt at expressing love through words, but a renowned one nonetheless. And perhaps a tad more effective than the clich�d attempts we tend to see today. Full of superlatives and fluff, the typical Valentine’s Day card never quite says what we want it to. Because, whilst it’s important to shower your audience with affectionate, personable, engaging language, it’s more important to be authentic.

So although there’s no need to be blunt and boring, we do suggest that you KISS… keep it simple, stupid! when it comes to writing for any audience. Why use ten words when you can use three?

Love Language

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