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Financial confidence returning, according to industry sources

We think that this report from FT.com (http://ow.ly/1obAf) will bring comfort and confidence to some in the UK financial sector as 2010 continues.

Members of the Stoxx Europe 600 index of companies have recorded a 0.9 per cent rise in sales in the fourth quarter compared with the same period a year earlier, according to the FT.com report.

This is encouraging and certainly offers some hope to the beleaguered fortunes of the financial services sector – our clients in this space have retained our services during the downturn, albeit on a lower scale than previously.

We have also noticed a slight upturn in copywriting work from our financial services sector contacts across the City and wider UK.

Even in the face of global recession, and we would argue even more so, companies still need to produce and deliver annual reports, press releases and marketing collateral to key stakeholders.

One of the most rewarding points to note in the FT.com article is the fact that many European firms are stating a growth in sales activity. This bears witness to the increased confidence we’re currently experiencing with our London client base in the financial services sector. We watch with interest the next financial quarter, of course.

One of the main benchmarks of corporate confidence is the way in which a company continues to communicate with its client base – during good and bad times. We have seen with our corporate clients, particularly in the financial services sector, a strong expression of confidence and ongoing copywriting and related projects being tasked to us here at Stratton Craig. Long may it continue.

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