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Stratton Craig and the corporate beanstalk

Once upon a time there was a very big company…

When you hear the term ‘storytelling’, you may conjure up thoughts of The Wizard of Oz or Narnia. But storytelling isn’t restricted to fiction, and is an essential part of corporate communications.

The Chartered Institute of Management Accountants (CIMA) has highlighted the need for corporate reports to return to a more narrative and simpler state. This comes as 93% of its members believe that reports have become more complex.

As well as their complexity, annual reports are getting longer. Deloitte reports that the average report is now 96 pages in length – an increase of over a third since 2005.

This isn’t news. We understand the need for a clear and concise narrative, and have been implementing this for the past 22 years. We’ve recently helped a number of organisations to tell their story including the BG Group, NS&I, the London Development Agency and HBOS.

Whatever your company’s journey, Stratton Craig has the expertise and knowledge to identify your audience, tone of voice and businesses goals, and tell your story in the best and most efficient way possible.

For more information on how Stratton Craig can help tell your business’s story, contact Harriette Hobbs, Director, on 0117 937 1383 or email harriette@strattoncraig.co.uk.

…and they all communicated happily ever after!

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