/ Storytelling

What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

Categories

Archives

What can the Samsung ostrich teach us about storytelling?

Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...

Read full post

Marrying design and words for impact

We’ve all heard the adage “a picture paints a thousand words”.  But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...

Read full post

Language and fashion – what’s the latest trend?

Leyla, Hallie, Jenna and Yazmin – the new girls on the block, or should I say the ‘New Look’ jeans on the block. These four names are just the latest...

Read full post

Do you know what Martian means?

‘One day I will find the right words, and they will be simple’ - Jack Kerouac. I was once sitting an exam at university and I had to analyse a poem...

Read full post

The five pillars of storytelling in the automotive industry

Cars are everything to some people, and the industry has been through a lot in recent years. From the automotive industry crisis during the 2008-2010 recession, to an age where...

Read full post

9 ways storytelling can win you new business

‘Storytelling is joke telling’ says Pixar’s Andrew Stanton. While there is great truth in this statement, it might not translate for every business. What Stanton does show us, however, is that...

Read full post
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Why not subscribe to our newsletter?
ErrorHere