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Five best bits from Feb 2017

Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...

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Language and fashion – what’s the latest trend?

Leyla, Hallie, Jenna and Yazmin – the new girls on the block, or should I say the ‘New Look’ jeans on the block. These four names are just the latest...

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The one where we found the best storytellers

Who’s making us laugh? Who’s making us cry? Who’s making us do stuff? Stratton Craig investigates the best storytelling brands who’ve got us gripped on the first page: their advert. The...

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What can retailers do to keep customers in the face of price rises?

Loyalty through price rises and tough economic times is the Holy Grail for just about any business. But it’s particularly prominent in the retail sector, and even more starkly apparent...

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How to build customer loyalty at every touchpoint

There’s a science to customer loyalty and it starts with touchpoints. If your customers have positive experiences with your company at every point in the research and buying processes, they’ll...

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Exploiting extra website traffic at Christmas

The Christmas season is fundamental for retailers of practically every kind, because it represents such a huge source of income - it keeps some businesses afloat for the other 11-or-so...

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www.christmas.com

There are 54 days to Christmas. Shoppers, that’s just eight Saturdays left to brave the crowds. However, if you’re anything like me, you may prefer to find the best bargains online. According...

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UK is ‘most brand-sensitive’ country when it comes to cars…

The way people buy cars has changed. While it’s true that many people will continue to head to their nearest showroom for their new car, for the rest it’s a...

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SEO tips for your product descriptions

Making your product descriptions Google friendly is one of the easiest ways to increase traffic to your site. Around 12% of retail sales are made online, and this figure doesn’t include...

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Making it personal: the key to building brand engagement

Consumer purchases are predicated on many things. They can be pleasure oriented. They can be status driven. They can be influenced by a sense of individuality, belonging or confidence. But...

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