/ Price of bad content

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The big bad world of copywriting, made good

When meeting people for the first time – be it at a networking event, a neighbour’s barbecue or down the local pub for post-work drinks – one of the first...

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Only 2 out of 712 people enjoy online shopping and other surprising stats

Considering the popularity of online shopping and the so-called ‘death of the high street’ that has resulted, this is surprising. So what’s the problem? Simple: Bad content. In a recent survey...

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How does content affect your bottom line?

Research has found that conversion rates for brands using content marketing are six to seven times higher than those that don’t (source: Aberdeen Group). So how do the words on the...

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Wake up and see the copy – Sweden Democrats

You’d normally expect adverts or campaign posters to go through a rigorous proofing and checking process before they are printed and put up around a train station. Sadly this does...

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Five reasons why your company blog is failing

Blogs are a great way of building a following for your business. They give you the chance to broadcast your voice to the wider world as well as explain what...

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Five things to look out for when auditing your web content

A content audit is a valuable task for any webmaster to complete. It not only makes sure the words you use are working hard to engage your online audience, but...

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The ups and downs of online Christmas shopping

“It’s beginning to look a lot like Christmas. Everywhere you go.”   The Christmas season is under way and the Christmas shopping frenzy has well and truly begun.   There’s nothing like the hustle...

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10 commandments for creating great content

Content marketing is the phrase on the tip of everyone’s tongue. What is it that makes good content and how can you ensure a good ROI when you do spend...

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When being ‘to the point’ isn’t good

You have a short attention span. That’s the general consensus, anyway. If you read things on the internet, just like you are right now, you won’t be able to concentrate on...

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Treat Google as a valued member of your target audience. It’ll love you for it.

Google has been coming down hard on ‘spammy’ content for a while now, but it only hit home for many after big fat Panda 4.0 stomped out of the tech...

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