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2017 travel trends and how to market them

Brexit, technology and a surge in healthier lifestyles are changing the face of the travel industry. Here are a few of the most significant travel trends set to take off...

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Making it personal: the key to building brand engagement

Consumer purchases are predicated on many things. They can be pleasure oriented. They can be status driven. They can be influenced by a sense of individuality, belonging or confidence. But...

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Why modern companies must rise to the challenge of writing for digital channels – or

According to recent figures, almost half of the global population now has access to the internet. With more and more people living virtual lives, the potential for reaching and transacting...

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