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Q&A: Getting to know Claire, our new queen of content

Journeying from sunny Sydney Harbour to the historical port of Bristol, Claire Wilson is the newest member of the Stratton Craig team. Claire emigrated six months ago with her family...

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Do you know what Martian means?

‘One day I will find the right words, and they will be simple’ - Jack Kerouac. I was once sitting an exam at university and I had to analyse a poem...

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New words for things that don’t have a name – but should

The publication of the first Roald Dahl dictionary, packed with evocative neologisms and onomatopoeic nonsense words, has got the Stratton Craig crew misty-eyed for times gone by. As writers it’s...

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The big bad world of copywriting, made good

When meeting people for the first time – be it at a networking event, a neighbour’s barbecue or down the local pub for post-work drinks – one of the first...

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Calling all experienced proofreaders…

If you have a passion for words and grammar that means you can't bear to think a mistake has gone unnoticed, we need you. We're looking to expand our team...

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The definition of Christmas

Rudolph Santa’s famous red-nosed helper, Rudolph the reindeer has always been portrayed as somewhat of an outcast. His name however, actually means ‘famous wolf’ and would have been an epithet given...

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The 12 Copywriting Days of Christmas

On the 1st day of Christmas, a writer sent to me: a rightly placed apostrophe. On the 2nd day of Christmas, a writer sent to me: 2 final drafts and a...

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Content for the customer buying process: purchase decision

The fourth and most important stage of the customer buying process is purchase decision, where your potential customer is at the point of purchasing from you. If an individual has...

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Content for the customer buying process: evaluation of alternatives

So far in our series of blogs exploring content for the customer buying process we’ve introduced problem recognition and information search, which leads us on to the next crucial stage: evaluation...

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How guest blogs can grow your audience and boost your Google rankings

The term ‘guest blogging or posting’ means to publish an article on some else’s website or blog. For businesses this generally means featuring a guest blog written by somebody else...

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