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Connecting with credibility – The right way to lighten your tone of voice

Since the global financial crisis in 2008, we’ve observed a marked change in how financial brands communicate with their retail audience. Almost all leading banks and insurance companies have answered...

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Boring financial language or critical information?

The boring fine print I recently shared a story with a colleague about a work dilemma which has stayed with me for over ten years. As a lowly Marketing Executive for...

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