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The big bad world of copywriting, made good

When meeting people for the first time – be it at a networking event, a neighbour’s barbecue or down the local pub for post-work drinks – one of the first...

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Part 1: Has MailChimp gone bananas with its online shop?

MailChimp is in the process of opening an online shop. Bananas or no bananas – here’s why. Who’s MailChimp? You may have seen that MailChimp is opening a shop. MailChimp is email...

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What does your email sign-off say about you?

It’s anticipated that by the end of 2017, business email will account for over 132 billion emails sent and received per day. As the medium becomes a more and more...

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Pen pals: the smart way for travel companies to keep in touch

Email newsletters offer travel-based businesses the perfect chance to deliver targeted content directly to potential and current clients’ inboxes. If you’re providing content that’s relevant and pertinent, this can lead...

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Three rules for a successful finance email campaign

With email marketing tools becoming ever more sophisticated and adaptable, putting in the effort to personalise email campaigns can reap huge benefits for finance companies. Here are three ways to...

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The perils of email marketing for travel companies (and how to avoid them)

Email marketing is certainly here to stay. Particularly ideal for small travel companies that rely on their website for the bulk of their business, email marketing is fast, cheap and...

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It’s personal: how financial comms have evolved

  Big data; big insight Big data, small data and everything in between means there is now an unprecedented volume of information available on millions of global consumers. Companies are already harnessing...

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Is the finance sector finally embracing email marketing?

The changing perception of emails At one time, emails were at the forefront of the digital age. They were cool. So cool, in fact, that they were once frowned on by...

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