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Marrying design and words for impact

We’ve all heard the adage “a picture paints a thousand words”.  But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...

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Five best bits from Feb 2017

Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...

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Language and fashion – what’s the latest trend?

Leyla, Hallie, Jenna and Yazmin – the new girls on the block, or should I say the ‘New Look’ jeans on the block. These four names are just the latest...

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Do you know what Martian means?

‘One day I will find the right words, and they will be simple’ - Jack Kerouac. I was once sitting an exam at university and I had to analyse a poem...

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9 ways storytelling can win you new business

‘Storytelling is joke telling’ says Pixar’s Andrew Stanton. While there is great truth in this statement, it might not translate for every business. What Stanton does show us, however, is that...

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The one where we found the best storytellers

Who’s making us laugh? Who’s making us cry? Who’s making us do stuff? Stratton Craig investigates the best storytelling brands who’ve got us gripped on the first page: their advert. The...

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Storytelling in advertising – a story of success

With the countdown to World Book Day on Thursday 2nd March well underway, I’ve decided to focus on how a well-known brand has successfully made storytelling a major part of...

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Education writing is not as simple as getting down with the kids

Marketing content for universities is a fiercely competitive world. Aside from rival institutions, universities have to compete with government-backed schemes that encourage learning on the job. Being able to address...

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Educating the next generation: how writing to inspire can feel like an uphill struggle

Education copywriting is a challenge. Whether you’re writing a textbook, assessment criteria, or a university prospectus, you have to ensure you are writing clear, engaging copy, and not alienating your...

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The Content Funnel: How to target customers with the right content at the right time

In 2015, the Content Marketing Institute discovered that despite 76% of B2C marketers reporting that they used content marketing, only 37% said their strategy was effective. And the story was...

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