/ Copywriting

What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

Categories

Archives

The devil is in the detail – Why accuracy counts

When a small mistake has big consequences… Imagine your dream job had become available at the company you had longed to work for. You submitted an application full of relevant experience...

Read full post

How to be a thought leader (at the same time as everyone else)

Thought leadership isn’t something you get, it’s something you earn. It’s about being known for your clever thoughts, rather than just being known. When you’re a thought leader, you have...

Read full post

Think first, write later – How planning makes a piece of content great

Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...

Read full post

What can the Samsung ostrich teach us about storytelling?

Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...

Read full post

Grammar vigilantes – annoying pedantry or an important public service?

Making the streets safe for pedants everywhere… Earlier this month, BBC 4 featured an interview with Bristol’s self-styled “grammar vigilante”, who makes a hobby of correcting street signs and shop fronts...

Read full post

Misused, abused and overused words – are you a culprit?

On average, men speak 7,000 words a days and women speak a remarkable 20,000 a day[1]. Not only do these stats confirm the common belief that women are the chatterboxes...

Read full post

Boring financial language or critical information?

The boring fine print I recently shared a story with a colleague about a work dilemma which has stayed with me for over ten years. As a lowly Marketing Executive for...

Read full post

Five best bits from Feb 2017

Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...

Read full post

Language and fashion – what’s the latest trend?

Leyla, Hallie, Jenna and Yazmin – the new girls on the block, or should I say the ‘New Look’ jeans on the block. These four names are just the latest...

Read full post

Do you know what Martian means?

‘One day I will find the right words, and they will be simple’ - Jack Kerouac. I was once sitting an exam at university and I had to analyse a poem...

Read full post
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Why not subscribe to our newsletter?
ErrorHere