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Content marketing on a shoestring budget

If there’s one thing you’ll take away from this blog, it’s the realisation that big bucks don’t always get you big results. A company may think that by throwing lots...

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How to be a thought leader (at the same time as everyone else)

Thought leadership isn’t something you get, it’s something you earn. It’s about being known for your clever thoughts, rather than just being known. When you’re a thought leader, you have...

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Making video (and other new formats) work for your brand

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we...

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How to recover from a bad reputation and rebuild your brand…

Did you know that over half of homeowners of recent new builds in England said they’d experienced major problems including issues with construction, unfinished fittings and faults with utilities[1]? This...

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Five best bits from Feb 2017

Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...

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What 2017 looks like for the legal industry

We’re already a month in to 2017 and what with the Supreme Court Brexit ruling and new policies flying in from President Trump, the legal industry is in the spotlight. In...

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How to go from content owner to storyteller

‘People don’t buy products; they buy the personalities and meanings associated with the story of those products.’ – Thomson Dawson, Four Methods of Strategic Brand Building. Storytelling is one of the...

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Which one are you: content owner, thought leader or storyteller?

There are three types, or stages, of digital content strategy: content owner, thought leader and storyteller. Depending on your business and your brand, you will adopt one or more of...

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How 2017 is shaping up for automotive content marketing

Do it different, or do it better – getting ahead of your competitors is the holy grail of content marketing. Staying on top of the latest news and trends is where...

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How to build customer loyalty at every touchpoint

There’s a science to customer loyalty and it starts with touchpoints. If your customers have positive experiences with your company at every point in the research and buying processes, they’ll...

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