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Evolution not revolution: Getting started with Integrated Reporting

As companies around the world seek richer ways to engage stakeholders, more are turning to the holistic approach of Integrated Reporting. The list of benefits to businesses that adopt an Integrated...

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Creating Consistency – Building brand through style and tone

‘On brand’ – what does that even mean? Get your message across online by clarifying your tone of voice. Your brand’s personality is your biggest asset. Think about the last time...

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Steadying the ship: The importance of communication in uncertain times

During times of uncertainty and change, good employee communications are essential for organisational stability. Following the EU referendum, the UK has been plunged into social, political and economic turmoil. Jobs are...

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Why corporate businesses are – or should be – becoming publishers

It was smiles all round at Stratton Craig earlier this week as we read Contently.com’s article about why Cisco Systems is hiring 200 content marketers. That’s a puzzling development for...

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Part 2: MailChimp’s store is live

Freddie and Company has flung open its virtual doors for business – what have we learnt? Freddie and Company is the brand new online shop from MailChimp; the culmination of what...

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Part 1: Has MailChimp gone bananas with its online shop?

MailChimp is in the process of opening an online shop. Bananas or no bananas – here’s why. Who’s MailChimp? You may have seen that MailChimp is opening a shop. MailChimp is email...

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Why modern companies must rise to the challenge of writing for digital channels – or

According to recent figures, almost half of the global population now has access to the internet. With more and more people living virtual lives, the potential for reaching and transacting...

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What’s in a name? Four high-profile brand name changes

The power of branding is unquestionable. In many cases a businesses’ product or service can evolve or completely change underneath established values, messages, and commitments that still attract customers. Brands create...

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How to give your best interview

Copywriters often rely on interviews to get hold of the information they need to write web content, customer facing promotional materials, stakeholder magazines and more. What you say – and...

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Chasing a goose with a klaxon: the language of recruitment

An unusual job posting caught my eye recently. I love being a copywriter, but the prospect of being a ‘Goose Scarer’ was one I just had to look into. Roehampton University...

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