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Q&A: Getting to know Claire, our new queen of content

Journeying from sunny Sydney Harbour to the historical port of Bristol, Claire Wilson is the newest member of the Stratton Craig team. Claire emigrated six months ago with her family...

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Why banks are losing face

When was the last time you popped into the bank? Unless your auntie has given you a tenner cheque for Christmas or you’ve lost your card reader, then it was...

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The one where we found the best storytellers

Who’s making us laugh? Who’s making us cry? Who’s making us do stuff? Stratton Craig investigates the best storytelling brands who’ve got us gripped on the first page: their advert. The...

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Storytelling in advertising – a story of success

With the countdown to World Book Day on Thursday 2nd March well underway, I’ve decided to focus on how a well-known brand has successfully made storytelling a major part of...

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Content planning in 2016 – what were the most surprising stats?

2016 was a big year for content. Across the UK (and the rest of the world) firms generated a wave of activity online, from social media to paid distribution. When...

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Reviewing the SEO situation

Good reviews, bad reviews, does anybody care? Well yes. Actually almost 90% of us are influenced by reviews when it comes to booking and shopping online. Whether we’re booking a hotel,...

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Annual Reports: How to share good and bad news

They say honesty is the best policy. And this is never truer than in an annual report, the ultimate aim of which is to inform and build trust and confidence...

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By ‘eck lad – how tailoring your copy by town could benefit your brand

We’re used to the biggest brands having a tone of voice these days, but we’re less used to them having accents. Are they missing a trick? As copywriters we’re regularly working...

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Evolution not revolution: Getting started with Integrated Reporting

As companies around the world seek richer ways to engage stakeholders, more are turning to the holistic approach of Integrated Reporting. The list of benefits to businesses that adopt an Integrated...

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Creating Consistency – Building brand through style and tone

‘On brand’ – what does that even mean? Get your message across online by clarifying your tone of voice. Your brand’s personality is your biggest asset. Think about the last time...

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