/ Business stories

What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.



Annual Reports: How to share good and bad news

They say honesty is the best policy. And this is never truer than in an annual report, the ultimate aim of which is to inform and build trust and confidence...

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By ‘eck lad – how tailoring your copy by town could benefit your brand

We’re used to the biggest brands having a tone of voice these days, but we’re less used to them having accents. Are they missing a trick? As copywriters we’re regularly working...

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Evolution not revolution: Getting started with Integrated Reporting

As companies around the world seek richer ways to engage stakeholders, more are turning to the holistic approach of Integrated Reporting. The list of benefits to businesses that adopt an Integrated...

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Creating Consistency – Building brand through style and tone

‘On brand’ – what does that even mean? Get your message across online by clarifying your tone of voice. Your brand’s personality is your biggest asset. Think about the last time...

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Steadying the ship: The importance of communication in uncertain times

During times of uncertainty and change, good employee communications are essential for organisational stability. Following the EU referendum, the UK has been plunged into social, political and economic turmoil. Jobs are...

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Why corporate businesses are – or should be – becoming publishers

It was smiles all round at Stratton Craig earlier this week as we read Contently.com’s article about why Cisco Systems is hiring 200 content marketers. That’s a puzzling development for...

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Part 2: MailChimp’s store is live

Freddie and Company has flung open its virtual doors for business – what have we learnt? Freddie and Company is the brand new online shop from MailChimp; the culmination of what...

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Part 1: Has MailChimp gone bananas with its online shop?

MailChimp is in the process of opening an online shop. Bananas or no bananas – here’s why. Who’s MailChimp? You may have seen that MailChimp is opening a shop. MailChimp is email...

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Why modern companies must rise to the challenge of writing for digital channels – or

According to recent figures, almost half of the global population now has access to the internet. With more and more people living virtual lives, the potential for reaching and transacting...

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What’s in a name? Four high-profile brand name changes

The power of branding is unquestionable. In many cases a businesses’ product or service can evolve or completely change underneath established values, messages, and commitments that still attract customers. Brands create...

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