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Do you know what Martian means?

‘One day I will find the right words, and they will be simple’ - Jack Kerouac. I was once sitting an exam at university and I had to analyse a poem...

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The big bad world of copywriting, made good

When meeting people for the first time – be it at a networking event, a neighbour’s barbecue or down the local pub for post-work drinks – one of the first...

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Stand to attention: why an effective standfirst is key to your content

An effective standfirst can make all the difference when it comes to reader engagement and the shareability of your content. The fact that you’re reading this sentence means that the standfirst...

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Don’t just curate, create: lessons from Robert Walters

Modern day recruitment is evolving at an unprecedented rate. Never before has content marketing played such a leading role in a sector with sales at its heart. Today, recruitment agencies...

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Content for the customer buying process: information search

Part two of our blog series on the best content for the customer buying process takes us to information search – the second stage of a consumer’s purchasing journey. Below we’ll...

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How guest blogs can grow your audience and boost your Google rankings

The term ‘guest blogging or posting’ means to publish an article on some else’s website or blog. For businesses this generally means featuring a guest blog written by somebody else...

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Three C-Suite finance bloggers and why you should follow them

Our recent post looked at six of our favourite finance blogs and why we think they are worth a follow, but we wanted to give C-suite bloggers the attention they...

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Six of our favourite finance blogs

Whether you’re fighting debt and bad spending habits, looking to invest or just trying to figure it all out, everyone can benefit from a little advice and a fresh perspective...

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