Who's winning the digital communications race?
Last month, Communicate Magazine (@communicatemag) highlighted the 2012 Financial Times Bowen Craggs Index... Read post
Contact our London written communications agency: 020 7593 4014 Email us: copy@strattoncraig.co.uk
Blogs - Word of the week
The Copywriter – April 2010
The Budget a word cloud analysis With the general election in full swing, we thought it only right to give a nod to the politicians in April's edition of The Copywriter. This year’s budget is likely to be Alistair Darling’s swan song, the final flourish in a series of three which the No. 11 speechwriters...
Posted By: Nina Whittaker @ April 30 2010
The Copywriter – March 2010
Firm Friends A year after an uncertain time for employees, how are the Big Four firms now attracting new blood? This time last year, Ernst & Young revealed that around 1% of its workforce were on notice of redundancy following job cuts at PricewaterhouseCoopers (PwC) and Deloitte. At KPMG, 85%...
Posted By: Nina Whittaker @ March 12 2010
The Copywriter January 2010
Word Clouds Wishing you a very happy new year! Just before the end of 2009, we were asked by Communicate magazine to look at the language used in the annual reports of the four nominated companies for Best Overall Annual Report in the FTSE 100 category at the IRS Best Practice Awards. Below is the...
Posted By: Nina Whittaker @ January 15 2010
The Copywriter December 2009
Lately, we’ve been inspired by the use of ‘word clouds’. As you can see in the clouds above some words are larger than others, indicating that they have been used more frequently in the piece of text. Not only does this provide an interesting image, but word clouds provide a great platform for analysing...
Posted By: Nina Whittaker @ December 11 2009
It's a WRAP
Stratton Craig is a tried and tested copywriting resource for the Waste & Resources Action Programme (WRAP), who've chosen us to write executive summaries for three recent industry and trade reports. We allocated the natural writer for the reports, which totalled over 250 pages, and the finished...
Posted By: Nina Whittaker @ June 10 2009
Choose carefully – short movie
We’ve made a movie to show how powerful wellchosen words can be, and why some are better than others - as demonstrated by some of the world’s greatest speakers. You can watch the short movie on our website now.
Posted By: Nina Whittaker @ April 3 2009
Making connections – WiredMedia
We recently met online agency Wired Media for a chat, and they immediately asked us to help write copy for their new website. After an interview with the MD, we developed a direct, assured and professional tone of voice that reflected the company’s values and personality, but without losing any of the technical...
Posted By: Nina Whittaker @ April 3 2009
Recruiting the best for Reed HR
Stratton Craig has won a project to reposition an important brochure for Reed HR. Reed is the UK’s leading specialist recruitment and HR services provider. It wanted to rewrite an existing recruitment services brochure in order to reposition it for companies seeking higherend candidates in salary brackets...
Posted By: Nina Whittaker @ April 3 2009
March Copywriter
As the year unfolds, many businesses are starting to realise that the current climate isn’t all doom and gloom: there’s still plenty of business out there, they’ve just got to work harder to win it. A key ingredient in business success is standing out from the crowd. Many companies are approaching Stratton...
Posted By: Nina Whittaker @ March 10 2009
Life without limits – Dorset Orthopaedic goes live
We have been working alongside Dorset Orthopaedic over the past few months in a complete overhaul of their business communications. Their new website has gone live, www.dorsetortho.com, along with a wide variety of collateral promoting the “Life without limits” message. Stratton Craig has also been working...
Posted By: Nina Whittaker @ March 10 2009
KPMG chooses Stratton Craig to help recruit the best in Brazil
Stratton Craig has been working with KPMG on the latest in a series of global recruitment campaigns, this time focusing on how a stint in Brazil could benefit their careers and personal development. To many people, Brazil may be all about the beach, Carnaval and Samba - but it’s also an economy that has...
Posted By: Nina Whittaker @ March 10 2009
European links
Stratton Craig has been making new inroads to business in Europe recently, with a bit of help from the everlevelling exchange rate. We’ve recently won a pitch to write the annual report for a large Russian foods producer. This exciting project for a new client will require one of our lucky writers to spend...
Posted By: Nina Whittaker @ January 19 2009
Recession? No thanks
We’re in a recession. What are you going to do? Keep talking, that’s what. It would be easy for brand managers to persuade themselves that they need to cut investment in marketing and communications. But a better idea is to make it pay. Here’s why. 1. Why waste your investment so far? Communications campaigns...
Posted By: Nina Whittaker @ January 19 2009
21 Years On
A lot of things have happened since 1987. The Berlin wall came down, Hubble was launched, the Euro was introduced and Hong Kong was returned to China. But more importantly, Stratton Craig has helped its clients ride out two recessions - and we’re doing exactly the same 21 years on. Marketing and communication...
Posted By: Nina Whittaker @ December 15 2008
Practice what you preach
They say you should practice what you preach, which is why Stratton Craig is currently undergoing a complete rebrand. In order to communicate ourselves more effectively and reflect the changing nature of the business, Stratton Craig is undergoing a complete business overhaul from website to business cards. So...
Posted By: Nina Whittaker @ December 15 2008
Our Writing Services:
Copywriting
|
Digital Copy
|
Tone of Voice
|
Annual Reports
|
Copywriter Training
|
Translation
Copywriting
From ad campaigns and press releases to brochures, websites and speeches.
Digital Copy
Our written communications specialists will help you develop a long-term digital strategy.
Tone of Voice
Defining your verbal identity will take you back to basics with your brand.
Annual Reports
Management and writing of annual reports from start to finish.
Copywriter Training
We will work with you to create communications training that’s entirely appropriate for your needs.
Translation
We support international companies with award-winning translation services.