Who's winning the digital communications race?
Last month, Communicate Magazine (@communicatemag) highlighted the 2012 Financial Times Bowen Craggs Index... Read post
Contact our London written communications agency: 020 7593 4014 Email us: copy@strattoncraig.co.uk
Blogs - Verbal Identity
Branding and Tone of Voice guidelines – our top tips
With rapid regularity, clients are talking to us about their use of... lack of... need for... tone of voice guidelines; a document that will help anyone writing about, for or from your brand to consistently and accurately encompass it. Guidelines determine the best language to use and how it should be used, both...
Posted By: Nina Whittaker @ May 13 2011
The Storyteller – May 2010
We’ve been struck recently by the sheer number of companies who are now using stories or, to use the jargon, ‘brand narratives’ as part of their communications. The academic theory of ‘plot’, ‘character’, ‘point of view’ and ‘meaning-making’ has spilled over into the real world and everyone’s at it, from Bupa to...
Posted By: Harriette Hobbs @ May 5 2010
Word of the week
ANTHEM ...Stick your head out of the window during the dawn chorus and we think you'll understand why we associate this word with Spring. Why not tell us your word of the week? Just click on ‘Comments’ below.
Posted By: Nina Whittaker @ March 24 2010
Word of the week
CRAIC ...We can't help but say this in an Irish accent! And what word could be more appropriate on St Patrick's Day? Why not tell us your word of the week? Just click on ‘Comments’ below.
Posted By: Nina Whittaker @ March 17 2010
Word of the week
ONOMATOPOEIA ...Quite simply, we like this word because it doesn't sound anything like what it means! Why not tell us your word of the week? Just click on ‘Comments’ below.
Posted By: Nina Whittaker @ March 10 2010
Word of the week
COSY ...This has got to be one of the warmest words we know. It's not particularly fancy and it's anything but unusual but we love it all the same for the smile it never fails to bring to our faces! Why not tell us your word of the week? Just click on ‘Comments’ below.
Posted By: Nina Whittaker @ March 3 2010
Word of the week
LUSH ...We love words that have multiple meanings, and it's even better when those meanings merge into one another. Both adjective and noun luxurious, rich, sexy and a drunk we like 'lush' because it's decadent in every way. Why not tell us your word of the week? Just click on ‘Comments’...
Posted By: Nina Whittaker @ February 24 2010
Word of the week
GLUM ...There's an as yet unnamed genre of words it's moving towards onomatopoeia, but when it gets halfway, it turns left and heads off. It contains words that make you look like what they are. It's always great to find words that do unusual things, and with its human interaction we think...
Posted By: Nina Whittaker @ February 17 2010
Word of the week
JUGGLE ...We just love the comic sound of this word, and if you think about what our language sounds like to nonEnglish speakers this word must sound pretty strange! Why not tell us your word of the week? Just click on 'Comments' below.
Posted By: Nina Whittaker @ February 10 2010
Our Writing Services:
Copywriting
|
Digital Copy
|
Tone of Voice
|
Annual Reports
|
Copywriter Training
|
Translation
Copywriting
From ad campaigns and press releases to brochures, websites and speeches.
Digital Copy
Our written communications specialists will help you develop a long-term digital strategy.
Tone of Voice
Defining your verbal identity will take you back to basics with your brand.
Annual Reports
Management and writing of annual reports from start to finish.
Copywriter Training
We will work with you to create communications training that’s entirely appropriate for your needs.
Translation
We support international companies with award-winning translation services.