Think whiskey, think Jack Daniel’s. The Tennessee sour mash brand has become as recognisable a sight in... Read post
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Blogs - Verbal Identity
Have you ever decided that you wanted to speak with the voice of, say, Brian Blessed? It’d be fun to have such a distinctive, booming sound for a while - but eventually, you’d probably get sick of people mistaking you for the man himself. Sounding exactly like someone else doesn’t always work in your favour, so why do brands do it?
Posted By: Kady Potter @ May 14 2013
On a recent lunch break, I was browsing through the day’s news stories when I happened upon the following gem of a headline: ‘Anne Bronte’s grave error corrected’ (via BBC News) As you might expect, my first though on reading this was...
Posted By: Kady Potter @ May 8 2013
Virgin Atlantic has a bold, brash image – and that’s exactly how they like it. The brand has been entertaining us with compelling creative campaigns for years.
Posted By: Nina Whittaker @ May 2 2013
We all know about the power of non-verbal communication and the idea that what you say is less important than how you say it. Is spite of this, tone of voice is often overlooked by brands and by marketers, the Campaign blog says. The majority of brands prefer to stay on the safe side an...
Posted By: Stratton Craig @ May 1 2013
In a new series of blog posts, we’ll be bringing you short summaries of the latest communications news each week.
Posted By: Kady Potter @ April 12 2013
There’s no two ways about it: branding is important. It defines what your business looks like, what it says and how it behaves. A brand’s consistency across all of these areas can demonstrate integrity, quality, honesty, and help to develop an important and lasting bond with customers.
Posted By: Kady Potter @ March 18 2013
Having a social purpose is one of the most important steps for brands in their quest for success, according to the majority of marketers who took part in a recent survey carried out by the World Federation of Advertisers (WFA) and Edelman, quoted by Marketing Week. The poll found that 8...
Posted By: Stratton Craig @ March 8 2013
Is ethics important to you? It’s certainly important to a lot of people, as Tesco found out recently when horse DNA was found in their beef burgers. To their credit, Tesco was quick to act, withdrawing the products from sale and issuing a full-page apology in national newspapers.
Posted By: Kady Potter @ February 1 2013
We always argue the importance of tone of voice, and that many organisations are yet to respond to the growing need to neatly define theirs. According to the results of a panel debate published in Marketing Week, many others would agree too.
Posted By: Nina Whittaker @ June 1 2012
Every brand has a living, speaking personality, and nobody understands it better or responds to it more quickly than your customer. Each articulation is, consciously or subconsciously, registered by the people who matter to you most, but do your brand’s words say what you want them to? And do they say it consistently, concisely, and with integrity?
Posted By: Cyan Turan @ May 18 2012
With rapid regularity, clients are talking to us about their use of... lack of... need for... tone of voice guidelines; a document that will help anyone writing about, for or from your brand to consistently and accurately encompass it. Guidelines determine the best language to use and how it should be used, both...
Posted By: Nina Whittaker @ May 13 2011
We’ve been struck recently by the sheer number of companies who are now using stories or, to use the jargon, ‘brand narratives’ as part of their communications. The academic theory of ‘plot’, ‘character’, ‘point of view’ and ‘meaning-making’ has spilled over into the real world and everyone’s at it, from Bupa to...
Posted By: Harriette Hobbs @ May 5 2010
ANTHEM ...Stick your head out of the window during the dawn chorus and we think you'll understand why we associate this word with Spring. Why not tell us your word of the week? Just click on ‘Comments’ below.
Posted By: Nina Whittaker @ March 24 2010
CRAIC ...We can't help but say this in an Irish accent! And what word could be more appropriate on St Patrick's Day? Why not tell us your word of the week? Just click on ‘Comments’ below.
Posted By: Nina Whittaker @ March 17 2010
ONOMATOPOEIA ...Quite simply, we like this word because it doesn't sound anything like what it means! Why not tell us your word of the week? Just click on ‘Comments’ below.
Posted By: Nina Whittaker @ March 10 2010
COSY ...This has got to be one of the warmest words we know. It's not particularly fancy and it's anything but unusual but we love it all the same for the smile it never fails to bring to our faces! Why not tell us your word of the week? Just click on ‘Comments’ below.
Posted By: Nina Whittaker @ March 3 2010
LUSH ...We love words that have multiple meanings, and it's even better when those meanings merge into one another. Both adjective and noun luxurious, rich, sexy and a drunk we like 'lush' because it's decadent in every way. Why not tell us your word of the week? Just click on ‘Comments’...
Posted By: Nina Whittaker @ February 24 2010
GLUM ...There's an as yet unnamed genre of words it's moving towards onomatopoeia, but when it gets halfway, it turns left and heads off. It contains words that make you look like what they are. It's always great to find words that do unusual things, and with its human interaction we think...
Posted By: Nina Whittaker @ February 17 2010
JUGGLE ...We just love the comic sound of this word, and if you think about what our language sounds like to nonEnglish speakers this word must sound pretty strange! Why not tell us your word of the week? Just click on 'Comments' below.
Posted By: Nina Whittaker @ February 10 2010