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Blogs - The Copywriter
Companies are now using digital communications to connect with customers who were previously out of their reach, including international audiences. However, the best digital marketing strategies achieve more than directing traffic to a company’s website, or recruiting followers to social media pages.
Posted By: Greg Hoare @ May 14 2013
Have you ever decided that you wanted to speak with the voice of, say, Brian Blessed? It’d be fun to have such a distinctive, booming sound for a while - but eventually, you’d probably get sick of people mistaking you for the man himself. Sounding exactly like someone else doesn’t always work in your favour, so why do brands do it?
Posted By: Kady Potter @ May 14 2013
We’ve been helping companies tell their corporate stories for over 25 years. Since Stratton Craig was established in 1987, the style and structure of corporate reporting has changed dramatically. However, the importance of compelling copy that helps stakeholders to...
Posted By: Jack Craze @ April 12 2013
We’re proud to be celebrating our 25th birthday this year. Established in Bath in 1987, and now based in London, we’ve worked our way through economic ups and downs, the rise and fall of everything printed, and the rise and rise of digital… everything. During this time we’ve learned a great deal so here are our top 25 tips for great copy.
Posted By: Stratton Craig @ September 5 2012
Earlier this year over 300 global leaders attended the inaugural Global Sustainability Summit, organised by Ernst & Young and the Ibero-American General Secretary in collaboration with the Institute for Diversification and Energy Saving (IDAE). Governments, businesses and academics agreed that, for long-term growth to be possible, the development of future economic models must be based on robust sustainable policies and practices.
Posted By: Nina Whitaker @ April 20 2012
In February, Twitter reached 500 million users. Facebook nurtures over 100 billion connections worldwide with over 845 million monthly users. LinkedIn has over 150 million members, and 2011’s newcomer, Pinterest already has 11.7 million monthly unique visitors. Social media, and more importantly, social consumption, is most definitely a force to be reckoned with.
Posted By: Nina Whitaker @ March 20 2012
Brands are already starting to fall by the wayside in 2012 – we’ve seen high-street veterans like Peacocks and Past Times go into administration, and even Tesco struggled over the Christmas break. It’s not all doom and gloom though, on the upside brands like John Lewis seem to be getting stronger and stronger.
Posted By: @ February 16 2012
With the start of a new year, we can’t help but imagine how the written communications arena is going to evolve over the next 12 months. We’ve no doubt that the popularity of social media that we saw in 2011 will continue to increase, as will the need for search-engine savvy copy. We can also see that with increasing communications outlets, comms and content strategies will become more complex and require greater thinking time.
Posted By: Nina @ January 18 2012
We can’t quite believe it’s nearly the end of 2011. Our first full year in London has flown by in a whirlwind of websites, annual reports, tone of voice workshops, brochures, email campaigns and lots more. The team has grown, with our Head of Copy, Jack, and three new copywriters on board, and with that our service offering and depth of knowledge has also developed. So we’re looking forward to 2012 – a year set to be full of exciting projects and developments!
Posted By: Nina Whittaker @ December 22 2011
Digital. It’s a whole new world; one that exploded sometime between the development of computers in the 1950s and Twitter’s fifth birthday this year. Today at least one in three members of the world’s population uses the internet (Internet World Stats).
Posted By: Nina Whitaker @ November 15 2011
We’ve just launched our new and improved website, which will become a hub for us to share our latest stories with you.
Posted By: Nina Whittaker @ October 14 2011
The annual report is a landmark in a company’s ongoing narrative and, as such, must be consistent with the story they have already created.
Posted By: Brit Kennedy @ August 26 2011
Rupert Murdoch’s media empire took a damaging blow last month, as the oligarch’s son and News International chairman closed The News of the World in the wake of the phone-hacking scandals. But how did competing newspapers, both with the knowledge of writing to influence, tackle the same story?
Posted By: Nick Driver @ August 5 2011
When it comes to optimising your website for internet search engines, Google continues to be somewhat of a conundrum. It’s unlikely that anyone other than the Google masterminds themselves could ever fully grasp the complexities of the system (and if they did, there’d be a whole new one developing at the...
Posted By: Nina Whittaker @ July 8 2011
Fascinating to read last week that as of October this year, the US will be enforcing a Plain Writing Act on all documents for public consumption. Although the federal government will still be able to ‘write nonsensically to itself' (thanks to this article for that fantastic phrasing), any...
Posted By: Nina Whittaker @ May 27 2011
With rapid regularity, clients are talking to us about their use of... lack of... need for... tone of voice guidelines; a document that will help anyone writing about, for or from your brand to consistently and accurately encompass it. Guidelines determine the best language to use and how it should be used, both...
Posted By: Nina Whittaker @ May 13 2011
On Saturday 23rd of March a tweet went out with a time and location; moments later Fortnum and Mason was overwhelmed by groups singing and individuals reading poetry. Not your ordinary protest to say the least but then there’s nothing ordinary about UK Uncut, the group that staged the sitin whilst pioneering...
Posted By: Nina Whittaker @ April 1 2011
Secrets to creating great blog content At Stratton Craig, blogging is a crucial part of our clients' communications strategies, but when you’re posting three times a week - or even trying to muster up something original once a week - it can be hard to consistently create compelling content for your...
Posted By: Nina Whittaker @ June 18 2010
We’ve been struck recently by the sheer number of companies who are now using stories or, to use the jargon, ‘brand narratives’ as part of their communications. The academic theory of ‘plot’, ‘character’, ‘point of view’ and ‘meaning-making’ has spilled over into the real world and everyone’s at it, from Bupa to...
Posted By: Harriette Hobbs @ May 5 2010
Firm Friends A year after an uncertain time for employees, how are the Big Four firms now attracting new blood? This time last year, Ernst & Young revealed that around 1% of its workforce were on notice of redundancy following job cuts at PricewaterhouseCoopers (PwC) and Deloitte. At KPMG, 85%...
Posted By: Nina Whittaker @ March 12 2010
The power of empathy in developing profitable customer relationships What does it take to build a relationship with your customers these days? In a word - empathy. And increased empathy with customers via social networking sites seems to be a powerful contentdriven marketing tool. Empathy only comes...
Posted By: Nina Whittaker @ February 5 2010
Word Clouds Wishing you a very happy new year! Just before the end of 2009, we were asked by Communicate magazine to look at the language used in the annual reports of the four nominated companies for Best Overall Annual Report in the FTSE 100 category at the IRS Best Practice Awards. Below is the...
Posted By: Nina Whittaker @ January 15 2010
Lately, we’ve been inspired by the use of ‘word clouds’. As you can see in the clouds above some words are larger than others, indicating that they have been used more frequently in the piece of text. Not only does this provide an interesting image, but word clouds provide a great platform for analysing...
Posted By: Nina Whittaker @ December 11 2009
"The written English of British undergraduates is significantly worse than that of overseas students they make 52.2 punctuation, grammatical and spelling errors per page on average, whereas international students make just 18.8." Times A worrying statistic, but one that does not come as a surprise...
Posted By: Nina Whittaker @ November 17 2009