Who's winning the digital communications race?
Last month, Communicate Magazine (@communicatemag) highlighted the 2012 Financial Times Bowen Craggs Index... Read post
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Blogs - Social media
Consumers struggle to keep the faith
In July last year we discussed falling levels of consumer confidence in multinational corporations, and recent surveys reveal that the outlook is still quite grim in the UK.
Posted By: Nina Whittaker @ April 30 2012
Tips for B2B Digital Marketing
B2B digital marketing definitely takes a different form to B2C marketing on many levels. However, there are some fundamentals that are shared. The following tips are relevant in many ways to both B2C and B2B marketers. So, how can companies create effective digital marketing strategies?
Posted By: @ March 9 2012
Is social media relevant for B2B marketers?
Social media is increasingly being used by B2B marketers, but our own experiences and just a few clicks online tell us that there is still some caution being taken when it comes to using sites like Twitter, Facebook and LinkedIn.
Posted By: @ March 2 2012
The Copywriter - November 2011
Digital. It’s a whole new world; one that exploded sometime between the development of computers in the 1950s and Twitter’s fifth birthday this year. Today at least one in three members of the world’s population uses the internet (Internet World Stats).
Posted By: Nina Whitaker @ November 15 2011
SEO for website headlines
A great headline can be hard to achieve. But when you also need to think about search engine optimisation (SEO), optimal headline length, the effect on design and the need for fresh and unique content, it can sometimes seem impossible.
Posted By: @ November 9 2011
#wisewords
This week we’ve been sharing our favourite wise words over on Twitter (@strattoncraig). Each and every quote highlights the importance of excellent communication or how to achieve it.
Posted By: Harriette Hobbs @ October 7 2011
UK Uncut: Social Media Community Management Hits the Streets
On Saturday 23rd of March a tweet went out with a time and location; moments later Fortnum and Mason was overwhelmed by groups singing and individuals reading poetry. Not your ordinary protest to say the least but then there’s nothing ordinary about UK Uncut, the group that staged the sitin whilst pioneering...
Posted By: Nina Whittaker @ April 1 2011
The best secret clients
You know that the best clients are often the ones you can't talk about. That's equally true for us at Stratton Craig. But we can't help but let slip a bit of news about recent wins for two longterm projects with a pair of truly global companies a leading worldwide law firm and a top international...
Posted By: Nina Whittaker @ June 10 2009
It's a WRAP
Stratton Craig is a tried and tested copywriting resource for the Waste & Resources Action Programme (WRAP), who've chosen us to write executive summaries for three recent industry and trade reports. We allocated the natural writer for the reports, which totalled over 250 pages, and the finished...
Posted By: Nina Whittaker @ June 10 2009
HR for BP
We recently won a pitch with SAS Design to write the graduate profiles for BP's recruitment campaign. Having worked on campaigns for big organisations such as BT, KPMG and Savills, we were perfectly placed to deliver on the brief. We assigned one of our writers, a former national journalist, to interview,...
Posted By: Nina Whittaker @ June 10 2009
Choose carefully – short movie
We’ve made a movie to show how powerful wellchosen words can be, and why some are better than others - as demonstrated by some of the world’s greatest speakers. You can watch the short movie on our website now.
Posted By: Nina Whittaker @ April 3 2009
Making connections – WiredMedia
We recently met online agency Wired Media for a chat, and they immediately asked us to help write copy for their new website. After an interview with the MD, we developed a direct, assured and professional tone of voice that reflected the company’s values and personality, but without losing any of the technical...
Posted By: Nina Whittaker @ April 3 2009
Recruiting the best for Reed HR
Stratton Craig has won a project to reposition an important brochure for Reed HR. Reed is the UK’s leading specialist recruitment and HR services provider. It wanted to rewrite an existing recruitment services brochure in order to reposition it for companies seeking higherend candidates in salary brackets...
Posted By: Nina Whittaker @ April 3 2009
March Copywriter
As the year unfolds, many businesses are starting to realise that the current climate isn’t all doom and gloom: there’s still plenty of business out there, they’ve just got to work harder to win it. A key ingredient in business success is standing out from the crowd. Many companies are approaching Stratton...
Posted By: Nina Whittaker @ March 10 2009
KPMG chooses Stratton Craig to help recruit the best in Brazil
Stratton Craig has worked on many projects with KPMG, and the latest is a recruitment website for the Brazilian firm of the multinational accounting brand. Despite global economic turbulence, Brazil’s economy is in good shape with excellent prospects for the future, and projects such as transitioning all...
Posted By: Nina Whittaker @ March 6 2009
European links
Stratton Craig has been making new inroads to business in Europe recently, with a bit of help from the everlevelling exchange rate. We’ve recently won a pitch to write the annual report for a large Russian foods producer. This exciting project for a new client will require one of our lucky writers to spend...
Posted By: Nina Whittaker @ January 19 2009
Recession? No thanks
We’re in a recession. What are you going to do? Keep talking, that’s what. It would be easy for brand managers to persuade themselves that they need to cut investment in marketing and communications. But a better idea is to make it pay. Here’s why. 1. Why waste your investment so far? Communications campaigns...
Posted By: Nina Whittaker @ January 19 2009
21 Years On
A lot of things have happened since 1987. The Berlin wall came down, Hubble was launched, the Euro was introduced and Hong Kong was returned to China. But more importantly, Stratton Craig has helped its clients ride out two recessions - and we’re doing exactly the same 21 years on. Marketing and communication...
Posted By: Nina Whittaker @ December 15 2008
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