Who's winning the digital communications race?
Last month, Communicate Magazine (@communicatemag) highlighted the 2012 Financial Times Bowen Craggs Index... Read post
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Blogs - General
Who's winning the digital communications race?
Last month, Communicate Magazine (@communicatemag) highlighted the 2012 Financial Times Bowen Craggs Index research. The research assessed nearly 81 of the largest companies in the Financial Times Global 500, and found that digital communication is a troublesome area for many of them.
Posted By: Nina Whittaker @ May 11 2012
An addition to the team: Tom, Copywriter
This week we’re welcoming Tom to the team as our new Copywriter. Tom joins us from Haymarket Business Media, where he honed his skills in crafting concise copy for a range of business, consumer and voluntary sector products.
Posted By: @ May 4 2012
Consumers struggle to keep the faith
In July last year we discussed falling levels of consumer confidence in multinational corporations, and recent surveys reveal that the outlook is still quite grim in the UK.
Posted By: Nina Whittaker @ April 30 2012
The value of corporate reporting
According to a recent ACCA (the Association of Chartered Certified Accountants) survey, the value of corporate reports is stifled by confusion over their different audiences, complexity and a lack of timeliness.
Posted By: Nina Whittaker @ April 16 2012
Content is still king
With over 600 million websites live on the internet*, competition is fierce and consumers are spoilt for choice in nearly every search they make. In digital, one of the fastest moving areas of communications, we all know there is little point in standing still.
Posted By: Nina Whittaker @ April 5 2012
dot Brand
Back in July last year we wrote about the approval of a proposal to create new website domain suffixes, including brand names. You’ll soon be seeing brand names on the right hand side of the ‘dot’ – drink.pepsi instead of pepsi.com/drink, for example.
Posted By: Nina Whittaker @ March 23 2012
Happy New Year!
We’d like to start by saying Happy New Year to you all, we hope the festive cheer hasn’t totally worn off and that the start of 2012 has been a great one.
Posted By: Nina Whittaker @ January 6 2012
The Copywriter December 2011 - Season's Greetings
We can’t quite believe it’s nearly the end of 2011. Our first full year in London has flown by in a whirlwind of websites, annual reports, tone of voice workshops, brochures, email campaigns and lots more. The team has grown, with our Head of Copy, Jack, and three new copywriters on board, and with that our service offering and depth of knowledge has also developed. So we’re looking forward to 2012 – a year set to be full of exciting projects and developments!
Posted By: Nina Whittaker @ December 22 2011
Plain English Day 2011
Today, the Plain English Campaign is celebrating its 31st anniversary with another Plain English Day celebrating the merits of clear communications.
Posted By: Nina Whittaker @ December 9 2011
Accounting for sustainability - Clarity in corporate reporting, part 2
In these times of global economic crisis, an increasing number of stakeholders are calling for companies to look beyond their profits and demonstrate commitment to the ‘triple bottom line’ of economics, society and the environment. In the second of our articles on corporate reporting, we look at the growing need for companies to produce clear and compelling sustainability reports.
Posted By: Jack Craze @ November 30 2011
Pennon Group Wins Most Improved Annual Report at IR Society Best Practice Awards 2011
Last night, the Investor Relations Society Best Practice Awards and Annual Dinner were held. Our Client Director Harriette attended the event with London-based creative communications agency, Luminous.
Posted By: Nina Whittaker @ November 23 2011
Stratton Craig's New Face
We’ve just launched our new and improved website, which will become a hub for us to share our latest stories with you.
Posted By: Nina Whittaker @ October 14 2011
An addition to the team: Jack, Head of Copy
We’d like to welcome Jack, who joined our client services team in the London office on Wednesday.
Posted By: Nina Whittaker @ September 2 2011
The Google Matrix
When it comes to optimising your website for internet search engines, Google continues to be somewhat of a conundrum. It’s unlikely that anyone other than the Google masterminds themselves could ever fully grasp the complexities of the system (and if they did, there’d be a whole new one developing at the...
Posted By: Nina Whittaker @ July 8 2011
That’s one small step for man... one giant leap for mankind.
Fascinating to read last week that as of October this year, the US will be enforcing a Plain Writing Act on all documents for public consumption. Although the federal government will still be able to ‘write nonsensically to itself' (thanks to this article for that fantastic phrasing), any...
Posted By: Nina Whittaker @ May 27 2011
Branding and Tone of Voice guidelines – our top tips
With rapid regularity, clients are talking to us about their use of... lack of... need for... tone of voice guidelines; a document that will help anyone writing about, for or from your brand to consistently and accurately encompass it. Guidelines determine the best language to use and how it should be used, both...
Posted By: Nina Whittaker @ May 13 2011
Our pick of the top tips for community management
One quick Google search on community management and you’ll soon be bombarded with tips, dos and don’ts, rules and advice on how to manage your digital community successfully. And it’s no wonder since more and more companies are creating specific community manager roles to oversee their social media sites....
Posted By: Nina Whittaker @ May 6 2011
So what is Community Management anyway?
Community management can be the key to reaching a wide range of clients successfully, but what does it actually entail? Originally, community management was the monitoring of resources of a particular community; so for example, managing the amount of fish that a community farms, or the amount of land allowed...
Posted By: Nina Whittaker @ April 15 2011
UK Uncut: Social Media Community Management Hits the Streets
On Saturday 23rd of March a tweet went out with a time and location; moments later Fortnum and Mason was overwhelmed by groups singing and individuals reading poetry. Not your ordinary protest to say the least but then there’s nothing ordinary about UK Uncut, the group that staged the sitin whilst pioneering...
Posted By: Nina Whittaker @ April 1 2011
Social Power
Protests and revolutions are nothing new, but the recent troubles in North Africa and the Middle East have swept across nations at a frightening pace that’s never been seen before. This worldwide phenomenon is helping protestors contact each other and organise...
Posted By: Nina Whittaker @ March 4 2011
Have you ever been misunderstood?
Dear... Have you ever been misunderstood? As anyone who’s been in love knows, we don’t always say what we really mean to say, or hear what we want to hear. Instead, we cause confusion, disbelief, even hilarity, but we don't win hearts. Those crucial words are never heard and that special person...
Posted By: Nina Whittaker @ February 18 2011
The Storyteller – June 2010
Secrets to creating great blog content At Stratton Craig, blogging is a crucial part of our clients' communications strategies, but when you’re posting three times a week - or even trying to muster up something original once a week - it can be hard to consistently create compelling content for your...
Posted By: Nina Whittaker @ June 18 2010
The Storyteller – May 2010
We’ve been struck recently by the sheer number of companies who are now using stories or, to use the jargon, ‘brand narratives’ as part of their communications. The academic theory of ‘plot’, ‘character’, ‘point of view’ and ‘meaning-making’ has spilled over into the real world and everyone’s at it, from Bupa to...
Posted By: Harriette Hobbs @ May 5 2010
Welcome..
Welcome to The Blog, by Stratton Craig. As this is our first post, I'll be keeping it brief and concise. The aim of this, as can be expected from a company blog, is to keep our clients and potential customers up to date with our services, offers and general 'goings ons' in the Stratton Craig...
Posted By: Nina Whittaker @ October 19 2008
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