Ad of the week - Jack Daniel's
Think whiskey, think Jack Daniel’s. The Tennessee sour mash brand has become as recognisable a sight in... Read post
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Blogs - General
Ad of the Week - Virgin Holidays
We recently covered the latest campaign from Virgin Atlantic - and the extrovert brand keeps the fun coming with their new ‘Unleash your Mojo’ ads for Virgin Holidays.
Posted By: Kady Potter @ May 10 2013
Investing in the future of the UK workforce
Not long ago, our Client Director Harriette was invited to Hendon School for an evening of ‘Investing in our Future’. ‘Our’ in this case refers to the school’s students, who’d created the event in partnership with North London Citizens as a way to...
Posted By: Kady Potter @ May 8 2013
There’s no time like the present to present a present - how one word can change everything
On a recent lunch break, I was browsing through the day’s news stories when I happened upon the following gem of a headline: ‘Anne Bronte’s grave error corrected’ (via BBC News) As you might expect, my first though on reading this was...
Posted By: Kady Potter @ May 8 2013
Ad of the week – Virgin Atlantic
Virgin Atlantic has a bold, brash image – and that’s exactly how they like it. The brand has been entertaining us with compelling creative campaigns for years.
Posted By: Nina Whittaker @ May 2 2013
Marketers rank producing enough content as top challenge
B2B companies feel increasingly comfortable with producing engaging content, but coming up with enough content is becoming more challenging for them, a new study from the Content Marketing Institute (CMI) reveals. The research found that almost two in three marketers said that producing...
Posted By: Stratton Craig @ April 22 2013
Ad of the week – The Mormon Church
Following the huge success of the Broadway musical ‘The Book of Mormon’, a reaction from the Church of Jesus Christ of Latter-day Saints was to be expected. But the opportunism of the response – an advertising campaign – took plenty of people by surprise. It has impressed us to the extent that it’s our new ‘Ad of the week’.
Posted By: Greg Hoare @ April 19 2013
The communications round-up - 5th - 11th April 2013
In a new series of blog posts, we’ll be bringing you short summaries of the latest communications news each week.
Posted By: Kady Potter @ April 12 2013
The Copywriter - Effective corporate reporting
We’ve been helping companies tell their corporate stories for over 25 years. Since Stratton Craig was established in 1987, the style and structure of corporate reporting has changed dramatically. However, the importance of compelling copy that helps stakeholders to...
Posted By: Jack Craze @ April 12 2013
Ad of the week – Hiscox
Advertising insurance isn’t easy. Creating a campaign that distinguishes a company from its competitors, while appearing genuine to sceptical consumers, poses quite a challenge. Luckily, Hiscox’s...
Posted By: Greg Hoare @ April 12 2013
Volunteer proofreading project covers 25,000 public-domain books
More than 100,000 people from around the world have helped to proofread 25,000 books for Project Gutenberg, the online ebook distribution service. The achievement is made even more remarkable by the fact that all of the proofreaders were volunteers...
Posted By: Stratton Craig @ April 11 2013
Five common copywriting mistakes to avoid
Effective web copywriting can make your business take off but doing it in the wrong way can put off potential customers. Here are a few of the most common mistakes that web copywriters make and some ideas on how to steer clear of them. 1. Watch out for too much hype. This is the equivalent...
Posted By: Stratton Craig @ April 5 2013
Two in three small businesses lack sustainability strategy
Sustainability strategies are quickly becoming a core concept for business development but according to a new survey sponsored by UPS, 64% of small businesses in the UK still have no written set of sustainability policies, Fresh Business Thinking reported this week. The poll, which inte...
Posted By: Stratton Craig @ April 4 2013
Three quarters of Facebook engagement happens in the first three hours
A new study from Optimal Social, a company that won a Facebook competition for developing a measuring and optimisation tool for social marketing, has revealed that the first three hours after a brand posts on Facebook are crucial for engagement. Researchers looked at data from hundreds ...
Posted By: Stratton Craig @ April 3 2013
Are UK businesses ready for mandatory carbon reporting?
This year is set to see a major change in the way businesses are run, as well as a shift in the way companies see corporate responsibility. For the first time ever, UK listed companies will not only have to reveal their greenhouse gas emissions in their annual reports but they will also have to...
Posted By: Stratton Craig @ March 15 2013
Timing is crucial for email marketing
While content and frequency are two of the most important aspects of effective email marketing, the notion of timing should not be overlooked either. This is what Tristan Garrick, head of public relations for the Direct Marketing Association (DMA), has claimed, suggesting that marketers should...
Posted By: Stratton Craig @ March 13 2013
Brands should embrace sense of purpose to engage consumers
Having a social purpose is one of the most important steps for brands in their quest for success, according to the majority of marketers who took part in a recent survey carried out by the World Federation of Advertisers (WFA) and Edelman, quoted by Marketing Week. The poll found that 8...
Posted By: Stratton Craig @ March 8 2013
The Stratton Craig social media jargon buster: Part Five (M to O)
Our alphabetical list of social media jargon is already more than halfway through, and this post is the fifth in the series. We’ll cover M, N and O this time.
Posted By: Kady Potter @ March 8 2013
Brand Marketing More Vital Than Digital Skills For Industry Employees
Recruitment firm Michael Page recently approached 500 marketing employers across the UK to explore which are the most valued skills in the industry. It found that almost a third of them consider brand marketing the key expertise a team should have in order to contribute to the prosperity of the...
Posted By: Stratton Craig @ February 13 2013
What To Consider When Posting Content On Social Media
Content marketing is steadily growing in popularity with marketers and they all know that once content is created, it must be shared with the public. One of the possible arenas for delivering content is social media, but are all marketers aware of the steps they should follow for their efforts ...
Posted By: Stratton Craig @ February 6 2013
Super Bowl 2013: Making the most of the blackout
Snaring in excess of 100 million viewers each year, the Super Bowl is the seminal event for big brands that want to show off televised commercials to a global audience. At the 2013 Super Bowl each 30-second commercial slot cost around $3.7 million, but thanks to a lengthy blackout and the social media response that followed, the effect of Twitter as a free marketing device was the event’s standout marketing success story.
Posted By: Greg Hoare @ February 6 2013
The Copywriter - Top ten tips for content marketing
If you want a quick definition of what content marketing is, and some simple tips on how to get involved, you’re reading the right newsletter. Content marketing has been around for years, that’s the first thing to remember. Many people and businesses have overlooked it so far, despite it gaining considerable and growing attention throughout the years. But since Google placed unparalleled importance on unique, engaging content as a ranking factor, it has become the next big thing, all over again.
Posted By: Caroline Holmes @ February 4 2013
What do you stand for?
Is ethics important to you? It’s certainly important to a lot of people, as Tesco found out recently when horse DNA was found in their beef burgers. To their credit, Tesco was quick to act, withdrawing the products from sale and issuing a full-page apology in national newspapers.
Posted By: Kady Potter @ February 1 2013
Our starter guide to writing a great press release
Press releases are a key part of the way businesses communicate, whether announcing a brand new product or reacting to industry events. They’re part of the everyday news that we read, and can be found on specialist websites and in your local paper. As a writer, being able to produce a timely and engaging press release is an incredibly valuable skill.
Posted By: Kady Potter @ January 11 2013
How to avoid B2B content marketing mistakes
Content marketing is obviously here to stay in 2013, so it is essential for businesses to get it done right. B2B marketers have been especially challenged by the concept of content marketing, but over time they are starting to feel more and more comfortable with it. However, there are still a n...
Posted By: Stratton Craig @ December 27 2012
Plain content isn´t enough, users want news
The internet is bustling with content and consumers are no longer satisfied with the sheer presence of content. What users are looking for is newsworthy and unique content and this presents a new challenge to marketers. Search Engine Watch has examined several ways to facilitate the creation of...
Posted By: Stratton Craig @ December 24 2012
Our predictions for 2013
2012 is nearly over, and a brand new year is upon us. Unfortunately, we won’t be having any special dates in 2013 – 13/13/13 is both impossible and incredibly unlucky (some would say) – but there’s still plenty to look forward to.
Posted By: Stratton Craig @ December 21 2012
Blogging? Yes, but make it fun
Businesses need to be able to thrive in an extremely competitive environment and to attract customers that are already bombarded with marketing messages on every communication channel they access. That is why being different and standing out from the crowd is essential for brands, especially fo...
Posted By: Stratton Craig @ December 7 2012
Content marketing should tell consumers a story
Over a relatively short period of time, content marketing has evolved from a marginal marketing activity to a major weapon for consumer engagement, already recognised as a powerful marketing tool by the majority of businesses. Moreover, its power is not likely to decline, at least not in the ne...
Posted By: Stratton Craig @ December 3 2012
Marks & Spencer announced best UK brand in carbon reporting
High-street retailer Marks & Spencer is the best UK FTSE 100 brand when it comes to carbon measurement and reporting, according to a recent analysis from carbon management solutions provider Carbon Clear. The research found that M&S has managed to overtake the other brands on the list...
Posted By: Stratton Craig @ November 30 2012
Brands should adapt their emails for mobile
According to research from “The Mobile Movement”, quoted by email marketing platform Adestra, more than half of UK consumers aged under 35 read emails from brands on their mobile devices. In addition, more than four in five smartphone owners read and send emails via their devices. These ...
Posted By: Stratton Craig @ November 28 2012
SodaStream focuses on industry sustainability in new campaign
SodaStream, a producer of home carbonation products, is starting an £11 million global marketing campaign that focuses on the brand´s sustainability approach and criticises major soft drinks businesses for being environmentally unfriendly, Marketing Week reports. The new marketin...
Posted By: Stratton Craig @ November 26 2012
How to use blogs for boosting brand reputation
Marketers need to focus on content marketing for better brand reputation and using a company blog can be a powerful tool for this, marketing expert Nathan Yerian claims in an article for Business 2 Community. In fact, a blog can bring up to 70% of the total traffic to a company website ...
Posted By: Stratton Craig @ November 23 2012
Blogging, social media considered key to business
As blogging, social media and content marketing continue to gather speed and turn into central factors for effective brand promotion, the importance of written communication is increasing. In fact, a recent poll from marketing software provider HubSpot shows that more than half of UK brands hav...
Posted By: Stratton Craig @ November 21 2012
Sustainability should be made simple for SMEs
Small and medium-sized enterprises (SMEs) account for 99% of businesses in the UK and employ 13.8 million people, or more than half of those working in the private sector. Their contribution to the British economy amounts to some £1.5 trillion, which is half of the combined annual turnover of ...
Posted By: Stratton Craig @ November 14 2012
Time for brands to work on Christmas content marketing strategies
Creating powerful and engaging content in the run-up to Christmas might prove the strongest tool for retailers this season. Most marketers have already focused their efforts on developing a working content marketing strategy in a bid to engage consumers and boost sales. According to Cli...
Posted By: Stratton Craig @ November 9 2012
Top tips for great content marketing
It’s a difficult marketing world out there at the moment, with consumers being more selective than ever about the communications channels they want to interact with. Consumers are particularly savvy when it comes to online marketing – and why not when at just the click of a button they can easily avoid it?
Posted By: Stratton Craig @ November 6 2012
The Stratton Craig Grammar Collection - The Semicolon
Pens (if you’re writing), fingers (if you’re typing or using a tablet) or quills (if you’re from the 16th Century) at the ready: in this edition of our grammar collection, we’ll be dissecting the use of the semicolon in writing.
Posted By: Tom Walton-Freeman @ November 5 2012
Focus on uniqueness for better brand image
Success in business does not always come with having extensive marketing campaigns all over the world and trying to sell as many products as possible by all means. Instead, brands can be successful by finding their exact place in the market, defining what makes them unique and sticking to it, m...
Posted By: Stratton Craig @ October 29 2012
Three tips for effective email marketing
Email marketing is widely considered to be cost-effective and to create a lasting impact and that is why it lies at the heart of many marketing campaigns. Because it is so popular, marketers have a range of different approaches to it and various tactics for engaging customers. Here are a few p...
Posted By: Stratton Craig @ October 26 2012
Stop press! Is print really losing to digital content?
Print is dead! Wait, print is dead? We’ve been hearing this phrase a lot lately, as more and more publications decide to move online and release new content digitally. Readership and circulation of physical....
Posted By: Kady Potter @ October 26 2012
Content marketing seen as key feature for business
Content marketing is gathering pace in the UK, as more than three quarters of brand managers, agencies and media companies consider it a matter of importance for business, according to the findings from a new survey conducted by Econsultancy and online services provider Outbrain. Althou...
Posted By: Stratton Craig @ October 5 2012
Google algorithm updates: Fear and loathing online
Three words strike fear into the online marketer’s heart - Google algorithm update. But these words are also what keep digital marketing agencies in work. After all, the basics of SEO can be picked up from the thousands of blog posts published online each day, it’s keeping up with Google that takes time, skill and a thirst for all things technical.
Posted By: Caroline Holmes @ October 5 2012
Content matters for brand perception and SEO
Having access to interesting content is among the top three reasons why consumers choose to follow brands on social networking sites, according to a new survey quoted by the Daily Telegraph. The findings suggest that relevant content is a key factor for improving both search engine opti...
Posted By: Stratton Craig @ October 1 2012
Unilever joins Integrated Reporting pilot programme
Global consumer goods giant Unilever has become the latest addition to the International Integrated Reporting Council (IIRC) pilot programme, the IIRC has announced. The total number of businesses participating in the pilot programme is currently over 75. Together with 25 international ...
Posted By: Stratton Craig @ September 24 2012
Brands should focus on existing customers for better ROI
Online retail brands need to focus on existing customers for better ROI, and not just look for expansion of their customer base, a new study from Adobe, quoted by Fourth Source, suggests. In fact, the study finds that customers who have already made a purchase from a brand yield revenue...
Posted By: Stratton Craig @ September 21 2012
Stratton Craig is 25 years old… and so am I
A full 25 years ago (or should that be one score and five?), it was 1987 - the year that the first Street Fighter game was released, The Simpsons made their debut on the Tracy Ullman Show, and Queen Elizabeth II formally opened the DLR. It’s also the year that Stratton Craig was founded, and the year that I was brought into the world and given an unusual name.
Posted By: Kady Potter @ September 21 2012
Delivering consistent messages across channels is a key issue for brand communications
UK brands need to be constantly alert when it comes to communication with consumers and B2B partners in order to keep up with shifting trends. According to a new study from PRweek, building trust, delivering consistent messages and dealing with the various media platforms are the most challengi...
Posted By: Stratton Craig @ September 12 2012
B2B content marketing should be compelling and consistent
Creating content that is both unique and engaging is key to successful marketing, not only when customers are targeted but also in B2B communications. However, as more marketers become aware of the importance of content marketing, it is becoming increasingly difficult to create competitive cont...
Posted By: Stratton Craig @ September 10 2012
Three Marketing Trends To Consider For 2013
The world of marketing is constantly changing and evolving, keeping marketers on their toes, trying to keep track of all the innovations and developments. Here is a short overview of the top three trends for next year, as presented by the Business 2 Community website.
Posted By: Stratton Craig @ September 7 2012
86% Of B2B Marketers Use Content
According to the sixth wave of the B2B Barometer survey, 86% of B2B marketers in the UK use content in at least some of their marketing activity. A total of 128 B2B marketers...
Posted By: Stratton Craig @ August 17 2012
The Language of Fashion
Throughout the autumn and winter fashion shows of 2012 a pattern began to emerge. Designers were using the cornerstone of language, the alphabet, to inspire their work.
Posted By: Greg Hoare @ August 17 2012
Mobile Users Go For Local Ads
Local relevance is a key factor influencing the purchase behaviour of mobile users, data provided by xAd and Telmetrics, based on research by Nielsen, shows. According to the study, local relevance and local offers and promotions are the leading reasons for ad engagement with mobile dev...
Posted By: Stratton Craig @ August 15 2012
The Stratton Craig Grammar Collection - The Apostrophe
I’ve always been a stickler for grammar – there’s nothing better than seeing a correctly-placed hyphen and a sentence split by superbly-sited commas. In my new series of blog posts, I’ll be demystifying some of the basics of grammar and spelling to make your day that little bit more grammatically spot-on.
Posted By: Tom Walton-Freeman @ August 10 2012
Marketers Reveal Best UK Brands
Consumer perception of brands is extremely important for business, and finding out what they think and how they see the company is not that hard in the age of information and communication. However, this is not the case with professionals in the marketing industry, as they are not typically ver...
Posted By: Nina Whittaker @ August 3 2012
Stratton Craig attends major sustainability summit
On July 12 and 13, Stratton Craig attended the Re│Source 2012 conference at Oxford University. The conference, jointly run by the Smith School for Enterprise and the Environment and the Rothschild Foundation, addressed the multiple challenges of resource scarcity and population growth and attracted a range of high-level speakers and...
Posted By: Stratton Craig @ July 30 2012
British Airways - don't fly this summer (but if you do, fly BA)
If you work in London, the last thing you want to hear about is the Olympics (sorry, the London 2012 Olympic and Paralympic Games). Based in Southwark, we’re already planning our escape routes to avoid the Jubilee line and we’ve no doubt Barclays will be pleased.....
Posted By: Harriette Hobbs @ July 27 2012
Written Communications Key For UK Consumers
At the start of the big technology boom that brought about the Internet, instant messaging programmes, mobile phones and social media, many people predicted that written communication was set to lose its prominence and would gradually sink into obscurity. However, it appears that things h...
Posted By: Stratton Craig @ July 20 2012
Making Your Voice Heard: The Balance Between SEO & Your Brand’s Image
For any company that offers their products and services online, visibility is vital. New websites are created every hour of every day, and competitors can open a rival outlet in minutes, for far less than it would cost to set up a physical shop across the road. Even larger, well-known brands...
Posted By: Kady Potter @ July 20 2012
Businesses Can Benefit From Sustainability Reporting
Sustainability is a factor that businesses will inevitably have to consider in the years to come. Predictions are that sooner or later sustainability reporting will become mandatory and the British government has already made the first step in that direction by announcing that businesses listed...
Posted By: Stratton Craig @ July 18 2012
Britons Spend One Hour Per Day Without Technology
People all over the world these days are keen on using new technology and thrive on all the opportunities it gives them to chat, research, work or have a laugh. Britons, in particular, are known for their affection for various gadgets, with a number of studies pointing out the fact that we chec...
Posted By: Stratton Craig @ July 16 2012
Twitter is Key - Idowu Finds out the Hard Way as Greene Wins GB Team Captaincy
It has recently been announced that Welsh hurdler, Dai Greene, will captain the GB Track & Field Team this year. While Greene is a medal hopeful, he is not the only one. What made UKA Head Coach, Charles Van Commenee choose the Welshman over other candidates, such as triple jump hopeful, Phillips Idowu?
Posted By: Tyler Johnson @ July 13 2012
The Importance Of Written Communication
The quality of written communication is essential for a brand and this holds true for all the different ways of establishing a connection with customers - documents, contracts, e-mails, presentations, offers - you name it. In fact, all written communication speaks of the company itself, of its ...
Posted By: Stratton Craig @ July 11 2012
Content Marketing Predicted To Rise In Volume, Importance
According to recent data from the Content Marketing Association (CMA) budgets for content marketing are set to rise over the course of this year, as more and more marketers realise the potential of this relatively new industry. The growth of content marketing has been driven by the...
Posted By: Stratton Craig @ July 6 2012
What can Korean pop music tell us about great communications?
It’s summertime, so naturally I’m cranking out the tunes to keep my mind inspired and creative. My fellow writer, Kady, has recently introduced me to K-Pop – Korean pop music. These tunes are impossibly catchy, and almost addictive to listen to. Try as I might, I can’t get them out of my head.
Posted By: Tom @ July 6 2012
How can a unique tone of voice boost customer engagement?
We always argue the importance of tone of voice, and that many organisations are yet to respond to the growing need to neatly define theirs. According to the results of a panel debate published in Marketing Week, many others would agree too.
Posted By: Nina Whittaker @ June 1 2012
Nobody likes mixed messages: Why tone of voice matters
Every brand has a living, speaking personality, and nobody understands it better or responds to it more quickly than your customer. Each articulation is, consciously or subconsciously, registered by the people who matter to you most, but do your brand’s words say what you want them to? And do they say it consistently, concisely, and with integrity?
Posted By: Cyan Turan @ May 18 2012
Who's winning the digital communications race?
Last month, Communicate Magazine (@communicatemag) highlighted the 2012 Financial Times Bowen Craggs Index research. The research assessed nearly 81 of the largest companies in the Financial Times Global 500, and found that digital communication is a troublesome area for many of them.
Posted By: Nina Whittaker @ May 11 2012
An addition to the team: Tom, Copywriter
This week we’re welcoming Tom to the team as our new Copywriter. Tom joins us from Haymarket Business Media, where he honed his skills in crafting concise copy for a range of business, consumer and voluntary sector products.
Posted By: @ May 4 2012
Consumers struggle to keep the faith
In July last year we discussed falling levels of consumer confidence in multinational corporations, and recent surveys reveal that the outlook is still quite grim in the UK.
Posted By: Nina Whittaker @ April 30 2012
The value of corporate reporting
According to a recent ACCA (the Association of Chartered Certified Accountants) survey, the value of corporate reports is stifled by confusion over their different audiences, complexity and a lack of timeliness.
Posted By: Nina Whittaker @ April 16 2012
Content is still king
With over 600 million websites live on the internet*, competition is fierce and consumers are spoilt for choice in nearly every search they make. In digital, one of the fastest moving areas of communications, we all know there is little point in standing still.
Posted By: Nina Whittaker @ April 5 2012
dot Brand
Back in July last year we wrote about the approval of a proposal to create new website domain suffixes, including brand names. You’ll soon be seeing brand names on the right hand side of the ‘dot’ – drink.pepsi instead of pepsi.com/drink, for example.
Posted By: Nina Whittaker @ March 23 2012
Happy New Year!
We’d like to start by saying Happy New Year to you all, we hope the festive cheer hasn’t totally worn off and that the start of 2012 has been a great one.
Posted By: Nina Whittaker @ January 6 2012
The Copywriter December 2011 - Season's Greetings
We can’t quite believe it’s nearly the end of 2011. Our first full year in London has flown by in a whirlwind of websites, annual reports, tone of voice workshops, brochures, email campaigns and lots more. The team has grown, with our Head of Copy, Jack, and three new copywriters on board, and with that our service offering and depth of knowledge has also developed. So we’re looking forward to 2012 – a year set to be full of exciting projects and developments!
Posted By: Nina Whittaker @ December 22 2011
Plain English Day 2011
Today, the Plain English Campaign is celebrating its 31st anniversary with another Plain English Day celebrating the merits of clear communications.
Posted By: Nina Whittaker @ December 9 2011
Accounting for sustainability - Clarity in corporate reporting, part 2
In these times of global economic crisis, an increasing number of stakeholders are calling for companies to look beyond their profits and demonstrate commitment to the ‘triple bottom line’ of economics, society and the environment. In the second of our articles on corporate reporting, we look at the growing need for companies to produce clear and compelling sustainability reports.
Posted By: Jack Craze @ November 30 2011
Pennon Group Wins Most Improved Annual Report at IR Society Best Practice Awards 2011
Last night, the Investor Relations Society Best Practice Awards and Annual Dinner were held. Our Client Director Harriette attended the event with London-based creative communications agency, Luminous.
Posted By: Nina Whittaker @ November 23 2011
Stratton Craig's New Face
We’ve just launched our new and improved website, which will become a hub for us to share our latest stories with you.
Posted By: Nina Whittaker @ October 14 2011
An addition to the team: Jack, Head of Copy
We’d like to welcome Jack, who joined our client services team in the London office on Wednesday.
Posted By: Nina Whittaker @ September 2 2011
The Google Matrix
When it comes to optimising your website for internet search engines, Google continues to be somewhat of a conundrum. It’s unlikely that anyone other than the Google masterminds themselves could ever fully grasp the complexities of the system (and if they did, there’d be a whole new one developing at the...
Posted By: Nina Whittaker @ July 8 2011
That’s one small step for man... one giant leap for mankind.
Fascinating to read last week that as of October this year, the US will be enforcing a Plain Writing Act on all documents for public consumption. Although the federal government will still be able to ‘write nonsensically to itself' (thanks to this article for that fantastic phrasing), any...
Posted By: Nina Whittaker @ May 27 2011
Branding and Tone of Voice guidelines – our top tips
With rapid regularity, clients are talking to us about their use of... lack of... need for... tone of voice guidelines; a document that will help anyone writing about, for or from your brand to consistently and accurately encompass it. Guidelines determine the best language to use and how it should be used, both...
Posted By: Nina Whittaker @ May 13 2011
Our pick of the top tips for community management
One quick Google search on community management and you’ll soon be bombarded with tips, dos and don’ts, rules and advice on how to manage your digital community successfully. And it’s no wonder since more and more companies are creating specific community manager roles to oversee their social media sites....
Posted By: Nina Whittaker @ May 6 2011
So what is Community Management anyway?
Community management can be the key to reaching a wide range of clients successfully, but what does it actually entail? Originally, community management was the monitoring of resources of a particular community; so for example, managing the amount of fish that a community farms, or the amount of land allowed...
Posted By: Nina Whittaker @ April 15 2011
UK Uncut: Social Media Community Management Hits the Streets
On Saturday 23rd of March a tweet went out with a time and location; moments later Fortnum and Mason was overwhelmed by groups singing and individuals reading poetry. Not your ordinary protest to say the least but then there’s nothing ordinary about UK Uncut, the group that staged the sitin whilst pioneering...
Posted By: Nina Whittaker @ April 1 2011
Social Power
Protests and revolutions are nothing new, but the recent troubles in North Africa and the Middle East have swept across nations at a frightening pace that’s never been seen before. This worldwide phenomenon is helping protestors contact each other and organise...
Posted By: Nina Whittaker @ March 4 2011
Have you ever been misunderstood?
Dear... Have you ever been misunderstood? As anyone who’s been in love knows, we don’t always say what we really mean to say, or hear what we want to hear. Instead, we cause confusion, disbelief, even hilarity, but we don't win hearts. Those crucial words are never heard and that special person...
Posted By: Nina Whittaker @ February 18 2011
The Storyteller – June 2010
Secrets to creating great blog content At Stratton Craig, blogging is a crucial part of our clients' communications strategies, but when you’re posting three times a week - or even trying to muster up something original once a week - it can be hard to consistently create compelling content for your...
Posted By: Nina Whittaker @ June 18 2010
The Storyteller – May 2010
We’ve been struck recently by the sheer number of companies who are now using stories or, to use the jargon, ‘brand narratives’ as part of their communications. The academic theory of ‘plot’, ‘character’, ‘point of view’ and ‘meaning-making’ has spilled over into the real world and everyone’s at it, from Bupa to...
Posted By: Harriette Hobbs @ May 5 2010
Welcome..
Welcome to The Blog, by Stratton Craig. As this is our first post, I'll be keeping it brief and concise. The aim of this, as can be expected from a company blog, is to keep our clients and potential customers up to date with our services, offers and general 'goings ons' in the Stratton Craig...
Posted By: Nina Whittaker @ October 19 2008
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Our written communications specialists will help you develop a long-term digital strategy.
Tone of Voice
Defining your verbal identity will take you back to basics with your brand.
Annual Reports
Management and writing of annual reports from start to finish.
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We will work with you to create communications training that’s entirely appropriate for your needs.
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