Who's winning the digital communications race?
Last month, Communicate Magazine (@communicatemag) highlighted the 2012 Financial Times Bowen Craggs Index... Read post
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Blogs - Digital content
Who's winning the digital communications race?
Last month, Communicate Magazine (@communicatemag) highlighted the 2012 Financial Times Bowen Craggs Index research. The research assessed nearly 81 of the largest companies in the Financial Times Global 500, and found that digital communication is a troublesome area for many of them.
Posted By: Nina Whittaker @ May 11 2012
Consumers struggle to keep the faith
In July last year we discussed falling levels of consumer confidence in multinational corporations, and recent surveys reveal that the outlook is still quite grim in the UK.
Posted By: Nina Whittaker @ April 30 2012
Content is still king
With over 600 million websites live on the internet*, competition is fierce and consumers are spoilt for choice in nearly every search they make. In digital, one of the fastest moving areas of communications, we all know there is little point in standing still.
Posted By: Nina Whittaker @ April 5 2012
dot Brand
Back in July last year we wrote about the approval of a proposal to create new website domain suffixes, including brand names. You’ll soon be seeing brand names on the right hand side of the ‘dot’ – drink.pepsi instead of pepsi.com/drink, for example.
Posted By: Nina Whittaker @ March 23 2012
Tips for B2B Digital Marketing
B2B digital marketing definitely takes a different form to B2C marketing on many levels. However, there are some fundamentals that are shared. The following tips are relevant in many ways to both B2C and B2B marketers. So, how can companies create effective digital marketing strategies?
Posted By: @ March 9 2012
Is social media relevant for B2B marketers?
Social media is increasingly being used by B2B marketers, but our own experiences and just a few clicks online tell us that there is still some caution being taken when it comes to using sites like Twitter, Facebook and LinkedIn.
Posted By: @ March 2 2012
The Copywriter December 2011 - Season's Greetings
We can’t quite believe it’s nearly the end of 2011. Our first full year in London has flown by in a whirlwind of websites, annual reports, tone of voice workshops, brochures, email campaigns and lots more. The team has grown, with our Head of Copy, Jack, and three new copywriters on board, and with that our service offering and depth of knowledge has also developed. So we’re looking forward to 2012 – a year set to be full of exciting projects and developments!
Posted By: Nina Whittaker @ December 22 2011
The Copywriter - November 2011
Digital. It’s a whole new world; one that exploded sometime between the development of computers in the 1950s and Twitter’s fifth birthday this year. Today at least one in three members of the world’s population uses the internet (Internet World Stats).
Posted By: Nina Whitaker @ November 15 2011
SEO for website headlines
A great headline can be hard to achieve. But when you also need to think about search engine optimisation (SEO), optimal headline length, the effect on design and the need for fresh and unique content, it can sometimes seem impossible.
Posted By: @ November 9 2011
Stratton Craig's New Face
We’ve just launched our new and improved website, which will become a hub for us to share our latest stories with you.
Posted By: Nina Whittaker @ October 14 2011
The Google Matrix
When it comes to optimising your website for internet search engines, Google continues to be somewhat of a conundrum. It’s unlikely that anyone other than the Google masterminds themselves could ever fully grasp the complexities of the system (and if they did, there’d be a whole new one developing at the...
Posted By: Nina Whittaker @ July 8 2011
The Story of Saint Valentine's Day
It’s the second most widely celebrated day of the year after Christmas, but the story behind Saint Valentine’s Day certainly isn’t as renowned as the Nativity. The 14th February is a mysterious celebration, first declared as such in 496 by Pope Galasius. It is believed it was marked in memory of a martyred...
Posted By: Nina Whittaker @ February 11 2011
The Comedy of Errors
Every business has its own story. Over the next few weeks, we'll be looking at some of the inspirational, lucky and humorous stories of the world's best known brands. Second up: Google. Google is unique in being a multibilliondollar company with a name that's a spelling mistake. Cofounders,...
Posted By: Nina Whittaker @ June 10 2009
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