Who's winning the digital communications race?
Last month, Communicate Magazine (@communicatemag) highlighted the 2012 Financial Times Bowen Craggs Index... Read post
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Blogs - Copywriting
Who's winning the digital communications race?
Last month, Communicate Magazine (@communicatemag) highlighted the 2012 Financial Times Bowen Craggs Index research. The research assessed nearly 81 of the largest companies in the Financial Times Global 500, and found that digital communication is a troublesome area for many of them.
Posted By: Nina Whittaker @ May 11 2012
Consumers struggle to keep the faith
In July last year we discussed falling levels of consumer confidence in multinational corporations, and recent surveys reveal that the outlook is still quite grim in the UK.
Posted By: Nina Whittaker @ April 30 2012
Happy New Year!
We’d like to start by saying Happy New Year to you all, we hope the festive cheer hasn’t totally worn off and that the start of 2012 has been a great one.
Posted By: Nina Whittaker @ January 6 2012
Stratton Craig's New Face
We’ve just launched our new and improved website, which will become a hub for us to share our latest stories with you.
Posted By: Nina Whittaker @ October 14 2011
National Punctuation Day
On the 24th, the USA celebrated National Punctuation Day. We won’t spend this sunny afternoon telling you why correct punctuation is important, but thought we’d join in the celebrations with a few examples that make the argument quite well for us!
Posted By: Nina Whittaker @ September 30 2011
How you can turn employees into brand ambassadors without breaking the bank
Following our blog post last week, we’ve taken some of the best tips from fellow bloggers about how best to turn employees into brand ambassadors. Because ultimately that’s what every organisation wants to do. And the good news, particularly for many public sector organisations, is that we’ve then applied our knowledge for implementing each action on a budget.
Posted By: Nina Whittaker @ September 23 2011
Restructuring internal communications in the public sector
At a time when the public sector is experiencing some of the biggest upheaval in many of its employees’ lifetimes, it goes without saying that internal communication and engagement needs a lot of thought.
Posted By: Nina Whittaker @ September 16 2011
Because story time counts…
The annual report is a landmark in a company’s ongoing narrative and, as such, must be consistent with the story they have already created.
Posted By: Brit Kennedy @ August 26 2011
Face value
Last month saw two L’Oreal ads banned by the Advertising Standards Authority for using digitally altered photographs deemed as ‘misleading’. This could be the start of something big for industries like fashion and beauty. And by ‘something big’ we mean a shift away from their heavy reliance on imagery, and towards more consideration of their written communications.
Posted By: Nina Whittaker @ August 19 2011
Lost in Translation
It may be a clichéd phrase but there’s definitely some meaning in this phrase. And Corp Comms Magazine’s recent article relating to the US X-Factor’s kerfuffle with Cheryl Cole’s accent reminds us all of how important that meaning is.
Posted By: Nina Whittaker @ August 12 2011
Our top tips for briefing copywriters
A good brief will almost always result in good copy. But we know that writing a good brief can be hard. Especially since we’re in the business of getting information from brain to paper.
Posted By: Nina Whittaker @ August 9 2011
The Storyteller – August 2011
Rupert Murdoch’s media empire took a damaging blow last month, as the oligarch’s son and News International chairman closed The News of the World in the wake of the phone-hacking scandals. But how did competing newspapers, both with the knowledge of writing to influence, tackle the same story?
Posted By: Nick Driver @ August 5 2011
The Google Matrix
When it comes to optimising your website for internet search engines, Google continues to be somewhat of a conundrum. It’s unlikely that anyone other than the Google masterminds themselves could ever fully grasp the complexities of the system (and if they did, there’d be a whole new one developing at the...
Posted By: Nina Whittaker @ July 8 2011
That’s one small step for man... one giant leap for mankind.
Fascinating to read last week that as of October this year, the US will be enforcing a Plain Writing Act on all documents for public consumption. Although the federal government will still be able to ‘write nonsensically to itself' (thanks to this article for that fantastic phrasing), any...
Posted By: Nina Whittaker @ May 27 2011
Branding and Tone of Voice guidelines – our top tips
With rapid regularity, clients are talking to us about their use of... lack of... need for... tone of voice guidelines; a document that will help anyone writing about, for or from your brand to consistently and accurately encompass it. Guidelines determine the best language to use and how it should be used, both...
Posted By: Nina Whittaker @ May 13 2011
The Storyteller – June 2010
Secrets to creating great blog content At Stratton Craig, blogging is a crucial part of our clients' communications strategies, but when you’re posting three times a week - or even trying to muster up something original once a week - it can be hard to consistently create compelling content for your...
Posted By: Nina Whittaker @ June 18 2010
The Storyteller – May 2010
We’ve been struck recently by the sheer number of companies who are now using stories or, to use the jargon, ‘brand narratives’ as part of their communications. The academic theory of ‘plot’, ‘character’, ‘point of view’ and ‘meaning-making’ has spilled over into the real world and everyone’s at it, from Bupa to...
Posted By: Harriette Hobbs @ May 5 2010
The best secret clients
You know that the best clients are often the ones you can't talk about. That's equally true for us at Stratton Craig. But we can't help but let slip a bit of news about recent wins for two longterm projects with a pair of truly global companies a leading worldwide law firm and a top international...
Posted By: Nina Whittaker @ June 10 2009
It's a WRAP
Stratton Craig is a tried and tested copywriting resource for the Waste & Resources Action Programme (WRAP), who've chosen us to write executive summaries for three recent industry and trade reports. We allocated the natural writer for the reports, which totalled over 250 pages, and the finished...
Posted By: Nina Whittaker @ June 10 2009
HR for BP
We recently won a pitch with SAS Design to write the graduate profiles for BP's recruitment campaign. Having worked on campaigns for big organisations such as BT, KPMG and Savills, we were perfectly placed to deliver on the brief. We assigned one of our writers, a former national journalist, to interview,...
Posted By: Nina Whittaker @ June 10 2009
The Comedy of Errors
Every business has its own story. Over the next few weeks, we'll be looking at some of the inspirational, lucky and humorous stories of the world's best known brands. Second up: Google. Google is unique in being a multibilliondollar company with a name that's a spelling mistake. Cofounders,...
Posted By: Nina Whittaker @ June 10 2009
Corporate Stories: The Beetle and the American
Every business has its own story. Over the next six weeks, we'll be looking at some of the inspirational, lucky and humorous stories of the world's best known brands. First up: Volkswagen. Before 1959, Volkswagen had had a chequered history, tainted by associations with Hitler, and not exactly...
Posted By: Nina Whittaker @ May 20 2009
LawNet chooses Stratton Craig to manage comms
LawNet is choosing to maintain its customer communications when others are scaling it down, and continuing to use Stratton Craig for all their editorial responsibilities. Stratton Craig has worked with LawNet, the UK’s leading network of independent legal practices, for over 10 years. This longterm relationship...
Posted By: Nina Whittaker @ May 6 2009
Stratton Craig ranked among the South West’s best creative companies
Stratton Craig has made it into the South West's Top 100 Creative Companies league table. The league table, published in May, is the first annual roundup of all the leading TV, digital, marketing, design, PR, publishing and animation companies across the region. Companies are judged on a number of...
Posted By: Nina Whittaker @ May 6 2009
Watch your language
How do you turn a good brand into a worldclass asset? Language is absolutely central to how people - both customers and staff - experience a brand. Not everyone has the budget to outsource all the writing for their brand, so Stratton Craig has launched a new service to help clients harness the real value...
Posted By: Nina Whittaker @ April 20 2009
Stratton Craig and the corporate beanstalk
Once upon a time there was a very big company... When you hear the term ‘storytelling’, you may conjure up thoughts of The Wizard of Oz or Narnia. But storytelling isn’t restricted to fiction, and is an essential part of corporate communications. The Chartered Institute of Management Accountants (CIMA) has...
Posted By: Nina Whittaker @ April 20 2009
The power of copywriting
Talking is one thing. Talking with power, persuasion, confidence and consistency is another. At a time when consumers and businesses alike are confused as to who to trust, it’s imperative that your business and brand stand out from the crowd. It’s no longer enough to just put a few words down on paper...
Posted By: Nina Whittaker @ March 18 2009
Nivea for Men looks to Stratton Craig for inspiration
Stratton Craig has helped crack a creative conundrum with packaging copy for Nivea for Men gift packs. Design Activity has developed artwork for a range of Nivea for Men gift packs, with a consistent design theme across all products, using witty front of pack copy that ties in with a Nivea ad campaign. But...
Posted By: Nina Whittaker @ March 18 2009
Stratton Craig helps Welsh Assembly Government
International Business Wales (IBW) has again chosen Stratton Craig to assist with its communications to the growing Sustainable Technologies sector. IBW asked Stratton Craig to write copy for its second enewsletter, which contains news and updates on developments in industry and policy to stakeholders across...
Posted By: Nina Whittaker @ March 18 2009
Life without limits – Dorset Orthopaedic goes live
We have been working alongside Dorset Orthopaedic over the past few months in a complete overhaul of their business communications. Their new website has gone live, www.dorsetortho.com, along with a wide variety of collateral promoting the “Life without limits” message. Stratton Craig has also been working...
Posted By: Nina Whittaker @ March 10 2009
KPMG chooses Stratton Craig to help recruit the best in Brazil
Stratton Craig has been working with KPMG on the latest in a series of global recruitment campaigns, this time focusing on how a stint in Brazil could benefit their careers and personal development. To many people, Brazil may be all about the beach, Carnaval and Samba - but it’s also an economy that has...
Posted By: Nina Whittaker @ March 10 2009
Stratton Craig gets a refreshed look and revitalised services
Stratton Craig, the original copywriting agency, has undergone a rebrand to refresh its identity - and is publishing a new website as a launchpad for its extensive writing and management services. The new website, which carries the new Stratton Craig strapline ‘It’s all in the detail’, features intuitively...
Posted By: Nina Whittaker @ February 4 2009
Practice what you preach
They say you should practice what you preach, which is why Stratton Craig is currently undergoing a complete rebrand. In order to communicate ourselves more effectively and reflect the changing nature of the business, Stratton Craig is undergoing a complete business overhaul from website to business cards. So...
Posted By: Nina Whittaker @ December 15 2008
BA Holidays checks in with Stratton Craig
Stratton Craig, the original copywriting agency, has won a pitch to write BA Holidays’ mammoth new website. Stratton Craig was invited to pitch against three other writing agencies to write web copy for 1200 hotels, and won the project after submitting sample copy by a highly experienced travel writer,...
Posted By: Nina Whittaker @ November 2 2008
European hotel giant books Stratton Craig to write trends newsletters
Accor is the European leader in hotels and produces three newsletters every year that explore trends in the hotel industry and the wider world. Accor asked Stratton Craig to pitch for the contract to write these newsletters, which are based on research collated by a Parisbased team. Stratton Craig submitted...
Posted By: Nina Whittaker @ October 23 2008
Welcome..
Welcome to The Blog, by Stratton Craig. As this is our first post, I'll be keeping it brief and concise. The aim of this, as can be expected from a company blog, is to keep our clients and potential customers up to date with our services, offers and general 'goings ons' in the Stratton Craig...
Posted By: Nina Whittaker @ October 19 2008
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Annual Reports
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Copywriting
From ad campaigns and press releases to brochures, websites and speeches.
Digital Copy
Our written communications specialists will help you develop a long-term digital strategy.
Tone of Voice
Defining your verbal identity will take you back to basics with your brand.
Annual Reports
Management and writing of annual reports from start to finish.
Copywriter Training
We will work with you to create communications training that’s entirely appropriate for your needs.
Translation
We support international companies with award-winning translation services.