Think whiskey, think Jack Daniel’s. The Tennessee sour mash brand has become as recognisable a sight in... Read post
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Blogs - June 2012
Reaching consumers across different platforms is a key concern for marketers, since users of various devices are known to respond differently to content. However, the relatively new trend of multi-screening, which is gathering pace in the UK and across other markets, is likely to merge various ...
Posted By: Stratton Craig @ June 29 2012
Brands need to focus their attention on interacting with consumers via digital channels, as they can boost business far more than any of the traditional tools for advertising can, says Stefan Olander, Nike´s vice president of digital sport. Olander, who spoke to Marketing Week at ...
Posted By: Stratton Craig @ June 26 2012
Businesses listed on the London Stock Exchange will be required to report the levels of greenhouse gases they emit, starting from the beginning of the next financial year, Deputy Prime Minister Nick Clegg announced in the Guardian. The new rules, expected to be extended later to include...
Posted By: Stratton Craig @ June 23 2012
E-mail marketing should be given the same attention that companies would apply to any of their other means of communication, claims marketing specialist Dawn Strange, writing for the Peterborough Telegraph. E-mail marketing is just as important as any other tool in a company´s mar...
Posted By: Stratton Craig @ June 21 2012
According to the Advertising Standards Authority (ASA) annual report, 2011 saw a record number of complaints, mostly due to the fact that last year the watchdog started to review online copywriting claims.
Posted By: Stratton Craig @ June 19 2012
While establishing a presence on social media is considered an essential factor for successful business these days, it is not just a matter of simply setting up a brand page on Facebook or posting sponsored tweets on Twitter. Marketers should carefully plan their strategies to meet customer exp...
Posted By: Stratton Craig @ June 16 2012
Attracting consumers´ attention and making them interested enough to click on an ad is no mean feat in today´s extremely competitive environment. That is why marketers sometimes find it hard to come up with innovative and effective pay-per-click (PPC) ads. Search Engine Watch websit...
Posted By: Stratton Craig @ June 15 2012
Text-free logos can be powerful, and they can conjure important connotations when it comes to brands, but is a young and developing company such as Twitter wrong to remove all words from theirs?
Posted By: Beth Jinks @ June 15 2012
We always argue the importance of tone of voice, and that many organisations are yet to respond to the growing need to neatly define theirs. According to the results of a panel debate published in Marketing Week, many others would agree too.
Posted By: Nina Whittaker @ June 1 2012