Ad of the week - Jack Daniel's
Think whiskey, think Jack Daniel’s. The Tennessee sour mash brand has become as recognisable a sight in... Read post
Contact our London written communications agency: 020 7593 4014 Email us: copy@strattoncraig.co.uk
Blogs - 2009
The Copywriter December 2009
Lately, we’ve been inspired by the use of ‘word clouds’. As you can see in the clouds above some words are larger than others, indicating that they have been used more frequently in the piece of text. Not only does this provide an interesting image, but word clouds provide a great platform for analysing...
Posted By: Nina Whittaker @ December 11 2009
The Copywriter November 2009
"The written English of British undergraduates is significantly worse than that of overseas students they make 52.2 punctuation, grammatical and spelling errors per page on average, whereas international students make just 18.8." Times A worrying statistic, but one that does not come as a surprise...
Posted By: Nina Whittaker @ November 17 2009
The best secret clients
You know that the best clients are often the ones you can't talk about. That's equally true for us at Stratton Craig. But we can't help but let slip a bit of news about recent wins for two longterm projects with a pair of truly global companies a leading worldwide law firm and a top international...
Posted By: Nina Whittaker @ June 10 2009
It's a WRAP
Stratton Craig is a tried and tested copywriting resource for the Waste & Resources Action Programme (WRAP), who've chosen us to write executive summaries for three recent industry and trade reports. We allocated the natural writer for the reports, which totalled over 250 pages, and the finished...
Posted By: Nina Whittaker @ June 10 2009
HR for BP
We recently won a pitch with SAS Design to write the graduate profiles for BP's recruitment campaign. Having worked on campaigns for big organisations such as BT, KPMG and Savills, we were perfectly placed to deliver on the brief. We assigned one of our writers, a former national journalist, to interview,...
Posted By: Nina Whittaker @ June 10 2009
The Comedy of Errors
Every business has its own story. Over the next few weeks, we'll be looking at some of the inspirational, lucky and humorous stories of the world's best known brands. Second up: Google. Google is unique in being a multibilliondollar company with a name that's a spelling mistake. Cofounders,...
Posted By: Nina Whittaker @ June 10 2009
Corporate Stories: The Beetle and the American
Every business has its own story. Over the next six weeks, we'll be looking at some of the inspirational, lucky and humorous stories of the world's best known brands. First up: Volkswagen. Before 1959, Volkswagen had had a chequered history, tainted by associations with Hitler, and not exactly...
Posted By: Nina Whittaker @ May 20 2009
Stratton Craig ranked among the South West’s best creative companies
Stratton Craig has made it into the South West's Top 100 Creative Companies league table. The league table, published in May, is the first annual roundup of all the leading TV, digital, marketing, design, PR, publishing and animation companies across the region. Companies are judged on a number of...
Posted By: Nina Whittaker @ May 6 2009
LawNet chooses Stratton Craig to manage comms
LawNet is choosing to maintain its customer communications when others are scaling it down, and continuing to use Stratton Craig for all their editorial responsibilities. Stratton Craig has worked with LawNet, the UK’s leading network of independent legal practices, for over 10 years. This longterm relationship...
Posted By: Nina Whittaker @ May 6 2009
Watch your language
How do you turn a good brand into a worldclass asset? Language is absolutely central to how people - both customers and staff - experience a brand. Not everyone has the budget to outsource all the writing for their brand, so Stratton Craig has launched a new service to help clients harness the real value...
Posted By: Nina Whittaker @ April 20 2009
Stratton Craig and the corporate beanstalk
Once upon a time there was a very big company... When you hear the term ‘storytelling’, you may conjure up thoughts of The Wizard of Oz or Narnia. But storytelling isn’t restricted to fiction, and is an essential part of corporate communications. The Chartered Institute of Management Accountants (CIMA) has...
Posted By: Nina Whittaker @ April 20 2009
Choose carefully – short movie
We’ve made a movie to show how powerful wellchosen words can be, and why some are better than others - as demonstrated by some of the world’s greatest speakers. You can watch the short movie on our website now.
Posted By: Nina Whittaker @ April 3 2009
Making connections – WiredMedia
We recently met online agency Wired Media for a chat, and they immediately asked us to help write copy for their new website. After an interview with the MD, we developed a direct, assured and professional tone of voice that reflected the company’s values and personality, but without losing any of the technical...
Posted By: Nina Whittaker @ April 3 2009
Recruiting the best for Reed HR
Stratton Craig has won a project to reposition an important brochure for Reed HR. Reed is the UK’s leading specialist recruitment and HR services provider. It wanted to rewrite an existing recruitment services brochure in order to reposition it for companies seeking higherend candidates in salary brackets...
Posted By: Nina Whittaker @ April 3 2009
The power of copywriting
Talking is one thing. Talking with power, persuasion, confidence and consistency is another. At a time when consumers and businesses alike are confused as to who to trust, it’s imperative that your business and brand stand out from the crowd. It’s no longer enough to just put a few words down on paper...
Posted By: Nina Whittaker @ March 18 2009
Nivea for Men looks to Stratton Craig for inspiration
Stratton Craig has helped crack a creative conundrum with packaging copy for Nivea for Men gift packs. Design Activity has developed artwork for a range of Nivea for Men gift packs, with a consistent design theme across all products, using witty front of pack copy that ties in with a Nivea ad campaign. But...
Posted By: Nina Whittaker @ March 18 2009
Stratton Craig helps Welsh Assembly Government
International Business Wales (IBW) has again chosen Stratton Craig to assist with its communications to the growing Sustainable Technologies sector. IBW asked Stratton Craig to write copy for its second enewsletter, which contains news and updates on developments in industry and policy to stakeholders across...
Posted By: Nina Whittaker @ March 18 2009
March Copywriter
As the year unfolds, many businesses are starting to realise that the current climate isn’t all doom and gloom: there’s still plenty of business out there, they’ve just got to work harder to win it. A key ingredient in business success is standing out from the crowd. Many companies are approaching Stratton...
Posted By: Nina Whittaker @ March 10 2009
Life without limits – Dorset Orthopaedic goes live
We have been working alongside Dorset Orthopaedic over the past few months in a complete overhaul of their business communications. Their new website has gone live, www.dorsetortho.com, along with a wide variety of collateral promoting the “Life without limits” message. Stratton Craig has also been working...
Posted By: Nina Whittaker @ March 10 2009
KPMG chooses Stratton Craig to help recruit the best in Brazil
Stratton Craig has been working with KPMG on the latest in a series of global recruitment campaigns, this time focusing on how a stint in Brazil could benefit their careers and personal development. To many people, Brazil may be all about the beach, Carnaval and Samba - but it’s also an economy that has...
Posted By: Nina Whittaker @ March 10 2009
KPMG chooses Stratton Craig to help recruit the best in Brazil
Stratton Craig has worked on many projects with KPMG, and the latest is a recruitment website for the Brazilian firm of the multinational accounting brand. Despite global economic turbulence, Brazil’s economy is in good shape with excellent prospects for the future, and projects such as transitioning all...
Posted By: Nina Whittaker @ March 6 2009
Stratton Craig gets a refreshed look and revitalised services
Stratton Craig, the original copywriting agency, has undergone a rebrand to refresh its identity - and is publishing a new website as a launchpad for its extensive writing and management services. The new website, which carries the new Stratton Craig strapline ‘It’s all in the detail’, features intuitively...
Posted By: Nina Whittaker @ February 4 2009
European links
Stratton Craig has been making new inroads to business in Europe recently, with a bit of help from the everlevelling exchange rate. We’ve recently won a pitch to write the annual report for a large Russian foods producer. This exciting project for a new client will require one of our lucky writers to spend...
Posted By: Nina Whittaker @ January 19 2009
Recession? No thanks
We’re in a recession. What are you going to do? Keep talking, that’s what. It would be easy for brand managers to persuade themselves that they need to cut investment in marketing and communications. But a better idea is to make it pay. Here’s why. 1. Why waste your investment so far? Communications campaigns...
Posted By: Nina Whittaker @ January 19 2009
Our Writing Services:
Copywriting
|
Digital Copy
|
Tone of Voice
|
Annual Reports
|
Copywriter Training
|
Translation
Copywriting
From ad campaigns and press releases to brochures, websites and speeches.
Digital Copy
Our written communications specialists will help you develop a long-term digital strategy.
Tone of Voice
Defining your verbal identity will take you back to basics with your brand.
Annual Reports
Management and writing of annual reports from start to finish.
Copywriter Training
We will work with you to create communications training that’s entirely appropriate for your needs.
Translation
We support international companies with award-winning translation services.