FLIBBERTIGIBBET
…This is one of the most unusual words we’ve heard lately! It means a silly, flighty or excessively talkative person.
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Stratton Craig Copywriter Blog
Word of the week
Presenting information is key to success in healthcare governance, states HC2D
We’re really pleased to see that the online healthcare site www.hc2d.co.uk recently held an event highlighting the importance of appropriately presenting information on matters of governance.
The event, which was held on 24 March in London – (http://ow.ly/1pquQ) – aimed to highlight the way the healthcare industry needs to pay attention to presentation of data, words, facts and figures.
We, of course, totally endorse this – part of our remit to our current healthcare industry clients is to enable them, through annual report writing, copywriting, website copywriting and brand language services, to provide clear and relevant content around their inputs and reporting on governance responsibilities in the sector.
We remain committed to anything that promotes the clear, precise and professional presentation of content in the healthcare sector in the UK.
Word of the week
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ANTHEM
…Stick your head out of the window during the dawn chorus and we think you’ll understand why we associate this word with Spring.
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Financial confidence returning, according to industry sources
We think that this report from FT.com (http://ow.ly/1obAf) will bring comfort and confidence to some in the UK financial sector as 2010 continues.
Members of the Stoxx Europe 600 index of companies have recorded a 0.9 per cent rise in sales in the fourth quarter compared with the same period a year earlier, according to the FT.com report.
This is encouraging and certainly offers some hope to the beleaguered fortunes of the financial services sector – our clients in this space have retained our services during the downturn, albeit on a lower scale than previously.
We have also noticed a slight upturn in copywriting work from our financial services sector contacts across the City and wider UK.
Even in the face of global recession, and we would argue even more so, companies still need to produce and deliver annual reports, press releases and marketing collateral to key stakeholders.
One of the most rewarding points to note in the FT.com article is the fact that many European firms are stating a growth in sales activity. This bears witness to the increased confidence we’re currently experiencing with our London client base in the financial services sector. We watch with interest the next financial quarter, of course.
One of the main benchmarks of corporate confidence is the way in which a company continues to communicate with its client base – during good and bad times. We have seen with our corporate clients, particularly in the financial services sector, a strong expression of confidence and ongoing copywriting and related projects being tasked to us here at Stratton Craig. Long may it continue.
Word of the week
CRAIC
…We can’t help but say this in an Irish accent! And what word could be more appropriate on St Patrick’s Day?
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The Copywriter – March 2010
Firm Friends
A year after an uncertain time for employees, how are the Big Four firms now attracting new blood?
This time last year, Ernst & Young revealed that around 1% of its workforce were on notice of redundancy following job cuts at PricewaterhouseCoopers (PwC) and Deloitte. At KPMG, 85% of staff were signed up for flexible working to avoid job cuts.
But in 2010 there’s a different horizon, with reports that some Big Four firms are keeping student intake numbers up to avoid a recruitment gold rush when the economy lifts more decisively out of recession.
So, using word clouds to look at the top-level pages of their graduate recruitment websites, how are the Big Four appealing to graduate talent?
KPMG plays on its enviable status as ‘Sunday Times Best Big Firm To Work For’ above all else, with the rather anodyne words such as ‘people’, ‘clients’, ‘environment’ and ‘working’ in supporting roles.
At PwC the focus is on ‘career’, ‘work’/‘working’, ‘objectives’ and ‘skills’ – a pretty black and white proposition for any graduate.
Deloitte, however, lays its cards audibly on the table, as ‘training’ dominates, followed by ‘help’ and ‘professional’.
At Ernst & Young, the pitch is weighted in favour of ‘different’, ‘service’ and, critically ‘opportunities’ and ‘succeed’.
Thinking of each page as a stall at a university milk round, this is enough to help form an idea of personality …or lack of it.
By contrast, looking at similar pages for ‘experienced hires’, is the emphasis any different?
KPMG is all about ‘opportunities’ and ‘people’ who ‘flourish’ in ‘business’, making that Sunday Times award seem well deserved.
PwC cuts to the chase with ‘work’ dominating, but with ‘funding’, ‘balance’, ‘benefits’ and ‘package’ all equally weighted – perhaps more aligned to experienced professionals’ expectations.
Deloitte plays a rather uninspiring game here, with ‘people’, ‘business’, ‘work’ and ‘clients’, whereas Ernst & Young is focused on ‘clients’ (which Big Four firm isn’t?), but also on ‘helping’ ‘professionals’ ‘achieve’ as well as ‘opportunities’ and ‘challenges’.
For candidates with more expectations, these opening pitches are much more revealing.
Word of the week
ONOMATOPOEIA
…Quite simply, we like this word because it doesn’t sound anything like what it means!
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Word of the week
COSY
…This has got to be one of the warmest words we know. It’s not particularly fancy and it’s anything but unusual – but we love it all the same for the smile it never fails to bring to our faces!
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