Every business has its own story. Over the next few weeks, we’ll be looking at some of the inspirational, lucky and humorous stories of the world’s best known brands. Second up: Google.
Google is unique in being a multi-billion-dollar company with a name that’s a spelling mistake.
Co-founders, Larry Page and Sergey Brin, were graduate computer science students at Stanford, working on a fantastic new search tool. They wanted to turn the research into a company – but they needed a name. A fellow student suggested the metaphorical name of the largest number, 10100: google.
Page and Brin looked up the name on the internet, found that it wasn’t taken, and registered google.com. The next morning they found why it was still available – the correct spelling is ‘googol’. And that googol.com had, of course, already been taken.
But the founders stuck with it, and just over ten years later, Google is the fastest-growing company in the history of the world and Larry and Sergey are worth more than $10 billion each.
At Stratton Craig, we’re professional storytellers. We can help you tell your story, and win new affection for your brand among your target market.
To find out more about what we can do for you, please call us on 0117 937 1383, email storytelling@strattoncraig.co.uk or visit www.strattoncraig.co.uk.
We recently won a pitch with SAS Design to write the graduate profiles for BP’s recruitment campaign. Having worked on campaigns for big organisations such as BT, KPMG and Savills, we were perfectly placed to deliver on the brief.
We assigned one of our writers, a former national journalist, to interview, transcribe and write the profiles of recent employees across the country, which will be a central part of BP’s national campaign.
Stratton Craig is a tried and tested copywriting resource for the Waste & Resources Action Programme (WRAP), who’ve chosen us to write executive summaries for three recent industry and trade reports.
We allocated the natural writer for the reports, which totalled over 250 pages, and the finished copy presents the research coherently and concisely. With the help of Stratton Craig’s dedicated account management team we also turned the summaries around within five days, including all amends and proofreading.
You know that the best clients are often the ones you can’t talk about. That’s equally true for us at Stratton Craig. But we can’t help but let slip a bit of news about recent wins for two long-term projects with a pair of truly global companies – a leading worldwide law firm and a top international design agency.
Though the clients are very different, both wins reflect Stratton Craig’s breadth of understanding and experience, and our ability to match the best writer to every project. We can apply all of this to your business too, whatever you do. Call us or visit www.strattoncraig.co.uk to see how we’ve helped other businesses.
