Once upon a time there was a very big company…
When you hear the term ‘storytelling’, you may conjure up thoughts of The Wizard of Oz or Narnia. But storytelling isn’t restricted to fiction, and is an essential part of corporate communications.
The Chartered Institute of Management Accountants (CIMA) has highlighted the need for corporate reports to return to a more narrative and simpler state. This comes as 93% of its members believe that reports have become more complex.
As well as their complexity, annual reports are getting longer. Deloitte reports that the average report is now 96 pages in length – an increase of over a third since 2005.
This isn’t news. We understand the need for a clear and concise narrative, and have been implementing this for the past 22 years. We’ve recently helped a number of organisations to tell their story including the BG Group, NS&I, the London Development Agency and HBOS.
Whatever your company’s journey, Stratton Craig has the expertise and knowledge to identify your audience, tone of voice and businesses goals, and tell your story in the best and most efficient way possible.
For more information on how Stratton Craig can help tell your business’s story, contact Harriette Hobbs, Director, on 0117 937 1383 or email harriette@strattoncraig.co.uk.
…and they all communicated happily ever after!
How do you turn a good brand into a world-class asset?
Language is absolutely central to how people – both customers and staff – experience a brand.
Not everyone has the budget to outsource all the writing for their brand, so Stratton Craig has launched a new service to help clients harness the real value of words and ensure consistency in-house.
Based on 20 years’ writing experience with some of the world’s best brands, Groundworking is Stratton Craig’s unique tone of voice and brand expression process. It gives clients a solid platform on which to build a consistent style and tone for all communications, regardless of who produces them.
By identifying and establishing rules for how clients use language, we can help clients ensure that any new copywriting aligns with their brand values.
There are two stages to the Groundworking process:
- Review current communications and align it to agreed brand guidelines. Identify who writes material within the organisation and provide guidance on key copy issues going forward.
- Develop your own tone of voice using agreed brand values and guidelines as the foundation. A lexicon of brand language will be produced and examples of do’s and don’ts provided.
Stratton Craig can also offer copywriting training workshops to help clients implement the results of Groundworking across the business and the spectrum of media.
To find out how Groundworking could benefit your business, call Stratton Craig on 0117 937 1383 or email harriette@strattoncraig.co.uk
Stratton Craig has won a project to reposition an important brochure for Reed HR.
Reed is the UK’s leading specialist recruitment and HR services provider. It wanted to rewrite an existing recruitment services brochure in order to reposition it for companies seeking higher-end candidates in salary brackets of £40k+.
This required a new approach, taking into account the greater need for flexibility, convenience and above all quality (of both service and candidates) that this market demands.
Stratton Craig rewrote the existing copy for this premium audience, and initial feedback from the client is very positive.
Gavin Willis Art Direction appointed Stratton Craig to deliver this project following a recommendation from the DBA. Stratton Craig is the DBA’s first-choice copywriting resource, and has worked on projects ranging from the annual DBA book to hosting writing training for its members.
To find out how good copywriting could benefit your business, call Stratton Craig on 0117 937 1383 or email harriette@strattoncraig.co.uk
We recently met online agency Wired Media for a chat, and they immediately asked us to help write copy for their new website.
After an interview with the MD, we developed a direct, assured and professional tone of voice that reflected the company’s values and personality, but without losing any of the technical knowledge that is the company’s USP.
MD Tom Beasley was so pleased with our initial work that he asked to include Stratton Craig on the Partners page of the new site, which we feel is a glowing endorsement.
We’ve made a movie to show how powerful well-chosen words can be, and why some are better than others – as demonstrated by some of the world’s greatest speakers.
You can watch the short movie on our website now.
