International Business Wales (IBW) has again chosen Stratton Craig to assist with its communications to the growing Sustainable Technologies sector.
IBW asked Stratton Craig to write copy for its second e-newsletter, which contains news and updates on developments in industry and policy to stakeholders across the sector.
The e-newsletter features eight stories about important topics such as the Severn estuary tidal energy consultation, a solar cell technology collaboration between Dyesol and Corus, and the approval of the world’s second biggest wind farm for the North Wales coast. It also included a story on the Rosenblatt New Energy Awards, in which IBW sponsored a category, and profiles of four companies with bases in Wales that were shortlisted.
Stratton Craig’s writers handled all the research and copywriting for the e-newsletter, from interviewing contacts supplied by the client, to writing the draft stories, obtaining sign-off from all stakeholders, and even sourcing images to accompany the stories.
Stratton Craig has also previously worked with the Sustainable Technologies sector marketing team on a suite of renewable energy brochures and web projects.
To find out how good copy from Stratton Craig could take your business forward, contact Harriette Hobbs on 0117 9371 383 or harriette@strattoncraig.co.uk.
Stratton Craig has helped crack a creative conundrum with packaging copy for Nivea for Men gift packs.
Design Activity has developed artwork for a range of Nivea for Men gift packs, with a consistent design theme across all products, using witty front of pack copy that ties in with a Nivea ad campaign.
But research has shown that Nivea for Men’s back of pack copy needed to be more engaging – this is the part that is more likely to be read by the recipient, for example on Christmas Day, and is the opportunity to connect the brand with a potential new user.
Design Activity asked Stratton Craig to develop copy for the back of six gift packs that would strike a chord with the recipient. Stratton Craig developed three options for each pack, to explore possible creative routes, in line with the format of a key headline relating to an illustration, followed by descriptive copy.
Turning around the project in just one day, Stratton Craig’s copy received outstanding feedback from the client – and the first draft was accepted and implemented with no changes.
Stratton Craig writers have considerable experience in packaging copy, having worked on projects for ASDA, Clipper, Coca Cola and Dorset Cereals.
To find out how good copy from Stratton Craig could take your business forward, contact Harriette Hobbs on 0117 9371 383 or harriette@strattoncraig.co.uk.
Talking is one thing. Talking with power, persuasion, confidence and consistency is another.Â
At a time when consumers and businesses alike are confused as to who to trust, it’s imperative that your business and brand stand out from the crowd. It’s no longer enough to just put a few words down on paper – it’s about establishing a way of communicating with your audience and building a language that will inspire and instil faith.
At Stratton Craig, our tone of voice experts can provide you with the foundations to build powerful brand communications that won’t just ride out the storm, but allow you to flourish ahead of your competitors.
To find out more about what we can do for you, please contact Harriette Hobbs, Client Director, on 0117 937 1383, email harriette@strattoncraig.co.uk or visit www.strattoncraig.co.uk.
Stratton Craig has been working with KPMG on the latest in a series of global recruitment campaigns, this time focusing on how a stint in Brazil could benefit their careers and personal development.
To many people, Brazil may be all about the beach, Carnaval and Samba – but it’s also an economy that has great prospects and many exceptional opportunities for KPMG professionals.
Stratton Craig has worked with the client and interviewed scores of KPMG Brazil professionals to highlight the benefits of moving to Brazil, and also to give potential candidates a clear and measured portrayal on what life is like in the country.
We have been working alongside Dorset Orthopaedic over the past few months in a complete overhaul of their business communications. Their new website has gone live, www.dorset-ortho.com, along with a wide variety of collateral promoting the “Life without limits” message.
Stratton Craig has also been working with a number of other medical groups and institutions who are reviewing their comms: from a group of gynaecologists to a UK rhinoplasty expert.
“Following a rigorous selection process, we decided to commission Stratton Craig to address all of our copywriting needs. The sensitivity, attention to detail and a real desire to understand our business objectives made the process of generating new copy painless!
“Our hard copy collateral and new website now convey our key messages in a suitable tone of voice. Our potential clients now understand how our clinical care and products could positively impact their lives.
“I would highly recommend Stratton Craig to any business wishing to make an impact with their written communication.”
Ryan Wooler, Commercial Manager
Dorset Orthopaedic Company
As the year unfolds, many businesses are starting to realise that the current climate isn’t all doom and gloom: there’s still plenty of business out there, they’ve just got to work harder to win it.Â
A key ingredient in business success is standing out from the crowd. Many companies are approaching Stratton Craig to help them differentiate their brands, relying on us to understand their key messages and look at the way they communicate with their audience.
We’re not just a team of writers. We’re run by business people, for business people. The experience of our directors adds exceptional business value to all our projects, and means we can really help you define your business objectives and craft your initial brief.
We can:
- Work with you towards achieving your business objectives
- Define your key messages
- Develop your tone of voice
- Propose campaign strategies for target audiences
- Enhance your brand language
- Write copy that makes your business stand out
If you’re interested in how we can help your business communicate, call us on 0117 937 1383, email Harriette Hobbs, Client Director at harriette@strattoncraig.co.uk, or simply visit our website for more information: www.strattoncraig.co.uk.
Stratton Craig has worked on many projects with KPMG, and the latest is a recruitment website for the Brazilian firm of the multinational accounting brand.
Despite global economic turbulence, Brazil’s economy is in good shape with excellent prospects for the future, and projects such as transitioning all listed companies to the International Financial Reporting System (IFRS) is keeping KPMG in Brazil busy for the foreseeable future.
Because of this, KPMG in Brazil wants to recruit experienced professionals both from within Brazil and from KPMG member firms worldwide to spend 2 years or longer sharing their experience, and benefiting from the unique culture that Brazil has to offer.
KPMG’s Global People, Performance and Culture Group again chose Stratton Craig to communicate to potential candidates. After interviewing 20 professionals from KPMG in Brazil, our writers have produced a recruitment minisite that conveys the best of Brazil, and the opportunities and culture candidates will find in Brazil.
Stratton Craig has previously created similar sites for KPMG member firms in the Middle East and India, which are now a key part of KPMG’s international recruitment communications.
