Accor is the European leader in hotels and produces three newsletters every year that explore trends in the hotel industry and the wider world.

Accor asked Stratton Craig to pitch for the contract to write these newsletters, which are based on research collated by a Paris-based team.

Stratton Craig submitted a competitive quote, work examples and the profile of a bilingual copywriter actually based in Paris. The quality of the work, and the instant availability of a top-flight writer so close to the research team, helped Stratton Craig to win the project.

Starting from October 2008, Stratton Craig’s writer will sift through research in French and English to produce punchy and insightful news stories for Accor’s newsletter.

To find out how good copy from Stratton Craig could take your business forward, contact Harriette Hobbs on 0117 9371 383 or harriette@strattoncraig.co.uk