copywriting blog banner

/ Blog

What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

Categories

Archives

3 rules for ingenious holiday (content) marketing

The holidays are coming (try not to sing that in the coco-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier...

Read full post

How to win over impatient readers

In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits at around eight seconds – less...

Read full post

Content marketing on a shoestring budget

If there’s one thing you’ll take away from this blog, it’s the realisation that big bucks don’t always get you big results. A company may think that by throwing lots...

Read full post

Beyond the balance sheet – Regulatory changes are pushing the boundaries of corporate reporting

The corporate reporting landscape is changing. As investors and other stakeholders demand more relevant disclosure in corporate reports, new legislation, frameworks and guidelines are pushing organisations towards broader definitions and...

Read full post

Missing your target audience – Cautionary tales from ad land

Shoot for the moon, or just pretend that’s what you were aiming for… When it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental...

Read full post

The devil is in the detail – Why accuracy counts

When a small mistake has big consequences… Imagine your dream job had become available at the company you had longed to work for. You submitted an application full of relevant experience...

Read full post

Social media and finance brands – Moving past a marriage of convenience?

The financial services industry has never been known for leading the way in cutting edge marketing. And there are a number of good reasons for this: legislation, regulation, privacy concerns...

Read full post

How to be a thought leader (at the same time as everyone else)

Thought leadership isn’t something you get, it’s something you earn. It’s about being known for your clever thoughts, rather than just being known. When you’re a thought leader, you have...

Read full post

Eggcorns and other cute things children say

Big brothers and sisters around the world couldn’t be more thankful for eggcorns. What a great excuse to take the mick out of the little one for getting something wrong. If...

Read full post

Think first, write later – How planning makes a piece of content great

Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...

Read full post
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Why not subscribe to our newsletter?
ErrorHere