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New words for things that don’t have a name – but should

The publication of the first Roald Dahl dictionary, packed with evocative neologisms and onomatopoeic nonsense words, has got the Stratton Craig crew misty-eyed for times gone by. As writers it’s...

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The big bad world of copywriting, made good

When meeting people for the first time – be it at a networking event, a neighbour’s barbecue or down the local pub for post-work drinks – one of the first...

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Stand to attention: why an effective standfirst is key to your content

An effective standfirst can make all the difference when it comes to reader engagement and the shareability of your content. The fact that you’re reading this sentence means that the standfirst...

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Creating Consistency – Building brand through style and tone

‘On brand’ – what does that even mean? Get your message across online by clarifying your tone of voice. Your brand’s personality is your biggest asset. Think about the last time...

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If you’re a creative Senior Account Manager with a knack for building lasting client relationships,

Are you the Senior Account Manager we are looking for?   Create Marketing leads the way in healthcare communications and medical marketing. From crafting a consistent brand identity for private provider Aspen...

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Steadying the ship: The importance of communication in uncertain times

During times of uncertainty and change, good employee communications are essential for organisational stability. Following the EU referendum, the UK has been plunged into social, political and economic turmoil. Jobs are...

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Why corporate businesses are – or should be – becoming publishers

It was smiles all round at Stratton Craig earlier this week as we read Contently.com’s article about why Cisco Systems is hiring 200 content marketers. That’s a puzzling development for...

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Copywriters wanted – Excellent opportunity to join growing team in Bristol

Great opportunity for an experienced Copywriter to come on-board on a permanent basis working from our Bristol offices. Working within a well-established copywriting, content and language agency you will have the...

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Senior Account Manager? Let’s Have a Chat…

Great opportunity for an experienced Senior Account Manager with an agency background to join the growing team in Bristol. Working within a well-established copywriting, content and language agency you will have...

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Making it personal: the key to building brand engagement

Consumer purchases are predicated on many things. They can be pleasure oriented. They can be status driven. They can be influenced by a sense of individuality, belonging or confidence. But...

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