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Education writing is not as simple as getting down with the kids

Marketing content for universities is a fiercely competitive world. Aside from rival institutions, universities have to compete with government-backed schemes that encourage learning on the job. Being able to address...

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Educating the next generation: how writing to inspire can feel like an uphill struggle

Education copywriting is a challenge. Whether you’re writing a textbook, assessment criteria, or a university prospectus, you have to ensure you are writing clear, engaging copy, and not alienating your...

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The Content Funnel: How to target customers with the right content at the right time

In 2015, the Content Marketing Institute discovered that despite 76% of B2C marketers reporting that they used content marketing, only 37% said their strategy was effective. And the story was...

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What 2017 looks like for the legal industry

We’re already a month in to 2017 and what with the Supreme Court Brexit ruling and new policies flying in from President Trump, the legal industry is in the spotlight. In...

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How to go from content owner to storyteller

‘People don’t buy products; they buy the personalities and meanings associated with the story of those products.’ – Thomson Dawson, Four Methods of Strategic Brand Building. Storytelling is one of the...

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Which one are you: content owner, thought leader or storyteller?

There are three types, or stages, of digital content strategy: content owner, thought leader and storyteller. Depending on your business and your brand, you will adopt one or more of...

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How 2017 is shaping up for automotive content marketing

Do it different, or do it better – getting ahead of your competitors is the holy grail of content marketing. Staying on top of the latest news and trends is where...

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What can retailers do to keep customers in the face of price rises?

Loyalty through price rises and tough economic times is the Holy Grail for just about any business. But it’s particularly prominent in the retail sector, and even more starkly apparent...

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How to build customer loyalty at every touchpoint

There’s a science to customer loyalty and it starts with touchpoints. If your customers have positive experiences with your company at every point in the research and buying processes, they’ll...

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2017 travel trends and how to market them

Brexit, technology and a surge in healthier lifestyles are changing the face of the travel industry. Here are a few of the most significant travel trends set to take off...

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