copywriting blog banner

/ Blog

What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.



Content planning in 2016 – what were the most disappointing stats?

Content is the driving force behind many business marketing strategies. Regardless of its form, content is now utilised to promote, educate and generate new business. The opportunities to reach new...

Read full post

Content planning in 2016 – what were the most surprising stats?

2016 was a big year for content. Across the UK (and the rest of the world) firms generated a wave of activity online, from social media to paid distribution. When...

Read full post

How to properly document your content strategy

Before planning you should probably do some more planning – that’s what documenting a content strategy is about. If you’re in charge of your company’s content marketing strategy, you’re probably used...

Read full post

Exploiting extra website traffic at Christmas

The Christmas season is fundamental for retailers of practically every kind, because it represents such a huge source of income - it keeps some businesses afloat for the other 11-or-so...

Read full post

Reviewing the SEO situation

Good reviews, bad reviews, does anybody care? Well yes. Actually almost 90% of us are influenced by reviews when it comes to booking and shopping online. Whether we’re booking a hotel,...

Read full post

There are 54 days to Christmas. Shoppers, that’s just eight Saturdays left to brave the crowds. However, if you’re anything like me, you may prefer to find the best bargains online. According...

Read full post

Copywriters wanted – Excellent opportunity to join growing team in Bristol

Great opportunity for an experienced Copywriter to come on-board on a permanent basis working from our Bristol offices. Working within a well-established copywriting, content and language agency you will have the...

Read full post

WANTED: Fluent writers in European languages

We’re looking for writers living in the UK who can write fluently in the following languages: Dutch French Danish Italian Portuguese Spanish The writing we require will predominantly be for clients...

Read full post

Why honesty is the best travel policy: Lessons from San Francisco

Most travel brands deal in transport significantly less glamorous than exotic overseas adventure. Far from selling the dream, they can score points with customers by telling the truth. The whole...

Read full post

Annual Reports: How to share good and bad news

They say honesty is the best policy. And this is never truer than in an annual report, the ultimate aim of which is to inform and build trust and confidence...

Read full post