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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.



Ten tips for writing better online content

Have you been waiting for someone to condense everything you need to know about how to write digital content into one witty blog post? The internet is a crowded place –...

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Part 2: MailChimp’s store is live

Freddie and Company has flung open its virtual doors for business – what have we learnt? Freddie and Company is the brand new online shop from MailChimp; the culmination of what...

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How the English language is learning to express itself

When you can’t seem to find the word you need, look to other languages. “She gazed at the map, her wanderlust stronger than ever. She had found what she wanted and...

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Part 1: Has MailChimp gone bananas with its online shop?

MailChimp is in the process of opening an online shop. Bananas or no bananas – here’s why. Who’s MailChimp? You may have seen that MailChimp is opening a shop. MailChimp is email...

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Why modern companies must rise to the challenge of writing for digital channels – or

According to recent figures, almost half of the global population now has access to the internet. With more and more people living virtual lives, the potential for reaching and transacting...

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Integrated Reporting – the essentials

As we mentioned in our January newsletter, one of the hot topics on corporate communicators’ minds at the moment is the dawn of Integrated Reporting (IR). But when companies have...

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The language of finance: how you should write your corporate reports

The new language of finance is increasingly central to reporting and corporate communications, with a focus on honesty and transparency to build trust among stakeholders. Integrated reporting As well as redefining the...

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We’re recruiting: Junior copywriter

We're recruiting: Junior copywriter The company Stratton Craig provides industry-­leading written communications. We’ve been helping clients in all sectors to develop brand language and tone of voice, increase brand awareness, communicate with...

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Four reasons why your law firm needs a content editor

Wigs. Latin. Long and complicated terminology. There are few professions more exclusive and seemingly inaccessible than law. But law firms are realising that when it comes to marketing they need...

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How to speak: Tone of voice in recruitment marketing

You may have noticed an interesting wave of change in the way companies are interacting with their clients and consumers. What was once a world of vapid corporate-speak and gobbledygook...

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