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How to be a thought leader (at the same time as everyone else)

Thought leadership isn’t something you get, it’s something you earn. It’s about being known for your clever thoughts, rather than just being known. When you’re a thought leader, you have...

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Eggcorns and other cute things children say

Big brothers and sisters around the world couldn’t be more thankful for eggcorns. What a great excuse to take the mick out of the little one for getting something wrong. If...

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Think first, write later – How planning makes a piece of content great

Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...

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Making video (and other new formats) work for your brand

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we...

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The idiot’s (illustrated) guide to idioms

From ‘Bob’s your Uncle’ to ‘It’s raining cats and dogs’, we hear idioms on a regular basis but it’s surprising how little we actually know about their origins. Some idioms...

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Connecting with credibility – The right way to lighten your tone of voice

Since the global financial crisis in 2008, we’ve observed a marked change in how financial brands communicate with their retail audience. Almost all leading banks and insurance companies have answered...

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Emojis – Helpful hack or unnecessary evil?

Wink face, smiley face, crying face, the dancer, the cyclist, the cat, the moon, and, of course, the avocado. There are emojis for just about everything these days, but why?...

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What can the Samsung ostrich teach us about storytelling?

Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...

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Grammar vigilantes – annoying pedantry or an important public service?

Making the streets safe for pedants everywhere… Earlier this month, BBC 4 featured an interview with Bristol’s self-styled “grammar vigilante”, who makes a hobby of correcting street signs and shop fronts...

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Misused, abused and overused words – are you a culprit?

On average, men speak 7,000 words a days and women speak a remarkable 20,000 a day[1]. Not only do these stats confirm the common belief that women are the chatterboxes...

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