Ad of the week - Jack Daniel's
Think whiskey, think Jack Daniel’s. The Tennessee sour mash brand has become as recognisable a sight in... Read post
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Ad of the week - Jack Daniel's
Think whiskey, think Jack Daniel’s. The Tennessee sour mash brand has become as recognisable a sight in tube stations as it is in supermarkets, thanks to a long history of eloquent and nostalgic adverts.
Posted By: Greg Hoare @ May 17 2013
Good Product Descriptions Lead To Better Sales
Consumer polls reveal that one of the most important features of brand pages on social media or of a company website is product description, along with user reviews and images. A great product description not only leads to better sales but also guarantees good Google rankings, if it is done pro...
Posted By: Stratton Craig @ May 15 2013
Turn followers into customers
Companies are now using digital communications to connect with customers who were previously out of their reach, including international audiences. However, the best digital marketing strategies achieve more than directing traffic to a company’s website, or recruiting followers to social media pages.
Posted By: Greg Hoare @ May 14 2013
Is it possible to talk about tone of voice without mentioning the big three?
Have you ever decided that you wanted to speak with the voice of, say, Brian Blessed? It’d be fun to have such a distinctive, booming sound for a while - but eventually, you’d probably get sick of people mistaking you for the man himself. Sounding exactly like someone else doesn’t always work in your favour, so why do brands do it?
Posted By: Kady Potter @ May 14 2013
Crown Estate Moves To Integrated Reporting
The Crown Estate has announced plans to move towards integrated reporting and to reveal the full environmental and social impact of its property portfolio. Its first “total contribution” report was released at the start of May, Business Green reports. In an effort to find out more a...
Posted By: Stratton Craig @ May 10 2013
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