The Oxford English Dictionary has announced that the word of 2013 is ‘selfie’. At first listen, it sounds... Read post
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The Oxford English Dictionary has announced that the word of 2013 is ‘selfie’. At first listen, it sounds as annoying as the action it denotes – taking a picture of yourself. But ‘selfie’ is also an example of language’s malleability, and the frequency with which it’s used means copywriters can’t afford to ignore it, along with a host of other new terms.
Posted By: Greg Hoare @ December 4 2013
Corporate social responsibility is taken increasingly seriously by many brands, who include details of the good work they do in their sustainability reports. The problem is, these reports have a particularly niche audience...
Posted By: Greg Hoare @ December 2 2013
Harvey Nichols has joined the Christmas marketing fray with a concept that’s got some real guts. The ‘Sorry, I Spent It On Myself’ idea taps into the temptation that many Christmas shoppers have to ditch their list and splash out on something they want instead.
Posted By: Kady Potter @ November 28 2013
If your headline isn’t good enough, why would anyone read your copy? People are strapped for time, and with the internet at their fingertips they’re unlikely to stop for anything that doesn’t command attention from the off.
Posted By: Greg Hoare @ November 26 2013
The introduction of the .London domain next year will give UK brands based in the city the chance to trade on their connection to the capital. It’s also set to have an impact on SEO, and on the visibility of London-based brands to their international audiences.
Posted By: Kady Potter @ November 21 2013