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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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Reviewing the SEO situation

Good reviews, bad reviews, does anybody care? Well yes. Actually almost 90% of us are influenced by reviews when it comes to booking and shopping online. Whether we’re booking a hotel,...

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www.christmas.com

There are 54 days to Christmas. Shoppers, that’s just eight Saturdays left to brave the crowds. However, if you’re anything like me, you may prefer to find the best bargains online. According...

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Copywriters wanted – Excellent opportunity to join growing team in Bristol

Great opportunity for an experienced Copywriter to come on-board on a permanent basis working from our Bristol offices. Working within a well-established copywriting, content and language agency you will have the...

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WANTED: Fluent writers in European languages

We’re looking for writers living in the UK who can write fluently in the following languages: Dutch French Danish Italian Portuguese Spanish The writing we require will predominantly be for clients...

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Why honesty is the best travel policy: Lessons from San Francisco

Most travel brands deal in transport significantly less glamorous than exotic overseas adventure. Far from selling the dream, they can score points with customers by telling the truth. The whole...

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Annual Reports: How to share good and bad news

They say honesty is the best policy. And this is never truer than in an annual report, the ultimate aim of which is to inform and build trust and confidence...

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UK is ‘most brand-sensitive’ country when it comes to cars…

The way people buy cars has changed. While it’s true that many people will continue to head to their nearest showroom for their new car, for the rest it’s a...

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5 content trends for 2017 – our predictions

As we approach Q4 and the end of 2016, the team at Stratton Craig HQ has been thinking about the next big things in content. And despite our not-so-hidden agenda...

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By ‘eck lad – how tailoring your copy by town could benefit your brand

We’re used to the biggest brands having a tone of voice these days, but we’re less used to them having accents. Are they missing a trick? As copywriters we’re regularly working...

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SEO tips for your product descriptions

Making your product descriptions Google friendly is one of the easiest ways to increase traffic to your site. Around 12% of retail sales are made online, and this figure doesn’t include...

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