Ad of the Week - Morrisons

When you make copywriting your career, apparently making a pun becomes a cardinal sin. I’ve been advised on more than one occasion that puns are the cheap, clichéd and cheating way out when trying to come up with a creative solution. Try telling that to Morrisons.

Posted By: Kady Potter @ July 22 2014


What differentiates the expert writer?

A team of German researchers has proven that, when it comes to writing, practice really does make perfect. And that the art of effortless copy simply doesn't come overnight...

Posted By: Brit Williams @ July 21 2014


Ad of the week - Equinox

Hip fitness club chain Equinox is unashamedly brash in its approach to marketing, as evidenced by its latest campaign built around the hashtag #preapologize. We came across the below ‘official pre-apology’ (sans hyphen) on the Equinox Twitter feed, which apologises for the boisterous confidence-fuelled behaviour expected from its members after a winter of toning.

Posted By: Nick Driver @ July 11 2014


A duck approaches – Japanese phrases, part one

As the resident intermediate Japanese speaker here at Stratton Craig, I’m fairly lucky in being able to come up with unique turns of phrase in more than one language. Japan has a bit of a reputation for being difficult to understand, and that applies to the culture as much as the local parlance.

Posted By: Kady Potter @ July 11 2014


A word from our client director Harriette…

With the first half of the year disappearing before our eyes, we thought this would be a good time to stop and reflect on what Stratton Craig’s learned in 2014 so far. Overseeing our fast-growing copywriting firm is client director, musical lover and neon enthusiast Harriette Foulkes-Arnold. Here’s what she has to say about the ever-evolving world of high-quality content…

Posted By: Brit Williams @ July 8 2014




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