‘Out Of Office’ of the Week – Travel Republic

Some people advertise the fact that they’re on holiday by posting hundreds of photos of tanned legs on Instagram. Some people like to tweet relentlessly from their deckchair. And then there are the people who leave a smug ‘out of office’ message on their work email account.

Posted By: Kady Potter @ September 26 2014

 

Ads of the Week - Scottish referendum

Scotland may have voted ‘No’ to independence, but the strength of the Yes campaign’s support demonstrates the success of its promotions. Part of this involved the use of ad campaigns to reach the broad target audience, and in today’s post we explore the styles they used to engage greater numbers.

Posted By: Nick Driver @ September 19 2014

 

Ad of the Week - Xbox 'Destiny'

What do you do when you have a new product available that you just can’t advertise? If you’re Microsoft, you find a very clever way around it.

Posted By: Kady Potter @ September 16 2014

 

When being ‘to the point’ isn’t good

You have a short attention span. That’s the general consensus, anyway. If you read things on the internet, just like you are right now, you won’t be able to concentrate on them for much longer than a goldfish would. The BBC made that suggestion 12 years ago, and it still seems to apply today.

Posted By: Kady Potter @ September 15 2014

 

Treat Google as a valued member of your target audience. It’ll love you for it.

Google has been coming down hard on ‘spammy’ content for a while now, but it only hit home for many after big fat Panda 4.0 stomped out of the tech jungle and into cyber city.

Posted By: Caroline Holmes @ September 10 2014

 

 

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