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The idiot’s (illustrated) guide to idioms

From ‘Bob’s your Uncle’ to ‘It’s raining cats and dogs’, we hear idioms on a regular basis but it’s surprising how little we actually know about their origins. Some idioms...

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Connecting with credibility – The right way to lighten your tone of voice

Since the global financial crisis in 2008, we’ve observed a marked change in how financial brands communicate with their retail audience. Almost all leading banks and insurance companies have answered...

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Emojis – Helpful hack or unnecessary evil?

Wink face, smiley face, crying face, the dancer, the cyclist, the cat, the moon, and, of course, the avocado. There are emojis for just about everything these days, but why?...

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What can the Samsung ostrich teach us about storytelling?

Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...

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Grammar vigilantes – annoying pedantry or an important public service?

Making the streets safe for pedants everywhere… Earlier this month, BBC 4 featured an interview with Bristol’s self-styled “grammar vigilante”, who makes a hobby of correcting street signs and shop fronts...

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Misused, abused and overused words – are you a culprit?

On average, men speak 7,000 words a days and women speak a remarkable 20,000 a day[1]. Not only do these stats confirm the common belief that women are the chatterboxes...

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Boring financial language or critical information?

The boring fine print I recently shared a story with a colleague about a work dilemma which has stayed with me for over ten years. As a lowly Marketing Executive for...

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How to recover from a bad reputation and rebuild your brand…

Did you know that over half of homeowners of recent new builds in England said they’d experienced major problems including issues with construction, unfinished fittings and faults with utilities[1]? This...

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Marrying design and words for impact

We’ve all heard the adage “a picture paints a thousand words”.  But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...

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Five best bits from Feb 2017

Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...

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