Ad of the Week - British Heart Foundation

Public awareness campaigns, and particularly those relating to health, face a big challenge when attempting to reach and engage with a wide audience. It’s something the British Heart Foundation has approached head on in its latest ‘Call Push Rescue’ slot, and we think they’ve done so effectively.

Posted By: Nick Driver @ October 28 2014

 

Wake up and see the copy...

We've been in our new office next to Borough Market for a month now. The area is well-known for it's foodie goodness, but we've come to realise it's full of wordy goodness too! Here are some of our favourite slices of copy from around our new home...

Posted By: Nina Whittaker @ October 27 2014

 

Writing advice from writers themselves

Have you ever had an epiphany? One of those moments where everything just seems to click into place and make sense? When it comes to your writing career, it’s easy to think you have everything figured out. How hard can it be to write? All you have to do is put pen to paper. But we all know it’s not that simple. There are obstacles that stand in the way. I mean, who hasn’t suffered from writers block? So if you could rewind to the very start of your writing career, what one piece of advice would you give yourself to make it all click into place? Make those obstacles a thing of the past. That’s the question our client director Harriette asked across

Posted By: Caroline Holmes @ October 24 2014

 

What can The Apprentice tell us about naming a business?

“It’s a strange choice given that it embodies decay and moral turpitude." ...No, this wasn't a shadow politician lambasting the latest government policy; it was Nick Hewer, Lord Sugar's adviser-cum-henchman on The Apprentice questioning the women's choice of 'Decadence' as their company name.

Posted By: Zahra Saeed @ October 22 2014

 

Recruitment ad of the week - Woto

It's not often an advert is only accessible to those that it applies to. But that is exactly what blogging website Woto have achieved in their job advert for a digital intern.

Posted By: Will Aitkenhead @ October 14 2014

 

 

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